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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

Talk to at one or two organizations that have implemented the kind of event you need, or at a minimum read a verified case study about how they worked with the vendor. For this kind of strategy, you need a learning management system (LMS). How long has your team been producing virtual events? References?

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CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Nonprofit Marketing Guide

I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson ( @anita_sarah ) to tell me more about MomsRising’s use of hashtags for its two regular weekly Twitter chats. Here’s a sample of a curated MomsRising chat on Storify. Here’s what she wrote.

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10 Ways to Learn with Higher Logic

Higher Logic

To start, here’s a sample of some of our favorite webinars: Webinar | Why Your Association Needs a Mentoring Program in 2020. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. You'll find articles, interviews, case studies and more. Webinar | Inherited a Community Site, Now What?

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenters: Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc. Mon 4/4 at 3 p.m. CAE credit). Host: Wild Apricot.

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Association Brain Food Weekly: 4.4.16

Reid All About it

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenters: Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc. Mon 4/4 at 3 p.m. CAE credit). Host: Wild Apricot.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - 3 Strategies to Explode Your Growth through Referrals and Introductions. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website.

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