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The rise of blogs and other socialmedia makes online content creation a growing focus for non-profit sector, too. The essence of this content strategy is the belief that if we, as businesses, deliver consistent,( read more ). Because content marketing works. It is non-interruption marketing.
The more association folks I talk to about socialmedia, the more evident the knowledge-gap between those that ‘do’ socialmedia and those that ‘don’t.’ BUT here is an approach I have found useful in helping associations develop and continually improve their socialmediastrategy.
Before Promo Connect members interacted in dispersed socialmedia groups that PPAI didn’t own or manage. And with community, it could provide a safe and secure platform than socialmedia for peer-to-peer learning. Another goal of drawing members from socialmedia into the community was to gain insight.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! More info/register.
Socialmedia/community. We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy. Please take a moment and download this casestudy. They question the value of: Mobile technology.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Community CaseStudies. Leave with new online community strategies and tactics and meet peers who are experiencing the successes and challenges of managing an online community.
Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Learn how usability testing can help drive significantly improved user experiences based on casestudies and research. 1 CAE credit.
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – Increase Membership Engagement with SocialMedia. CAE credit).
Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & SocialMedia Expert. – Increase Membership Engagement with SocialMedia. CAE credit).
It’s a socialmedia cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A CaseStudy in Harnessing the Power of a SocialMedia Storm. Presenters: Jessica Ek, socialmedia engagement manager, American Nurses Association. 1 CAE credit.
It’s a socialmedia cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A CaseStudy in Harnessing the Power of a SocialMedia Storm. Presenters: Jessica Ek, socialmedia engagement manager, American Nurses Association. 1 CAE credit.
Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . Social Networks. Do some sleuth work… look at your organization’s socialmedia accounts like, LinkedIn, Facebook, Twitter, or your Community and see who is engaging with rich content sharing.
Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. You'll find articles, interviews, casestudies and more. Higher Logic Videos & SocialMedia. For example, in under two minutes each, you can get a great visual lesson on the following topics: Watch | Member Retention Strategy.
EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Presenters: Lisa Block, EVP, Conference Strategy and Design, Velvet Chainsaw Consulting. More info/register. Fri 3/12 at 12 p.m. More info/register.
Tue 2/19 at 1 p.m.* – How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the socialmedia landscape that nonprofits need to understand. More info/register.
Yes, it’s trending right now in a lot of socialmedia, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. 7) A Mini CaseStudy on Motivation by Ken Blanchard. 9) Unplugged: Got Social? 9) Unplugged: Got Social? Gaming isn’t a fad.
9 SocialMedia Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Wed 7/26 at 2 p.m.
Unlike socialmedia platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. Member mobile app. Webinar latecomers. More info/register. CAE credit.
CaseStudy] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor socialmedia feeds + hashtags. Also, it’ll help to establish a dedicated hashtag for your event and promote it within your mobile event app, online community, and other social engagement platforms.
Hear insights from new brain research and casestudies that show how changing the way you manage your consciousness and focus will improve how you design events. Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. 1 CAE credit.
How Nonprofits Can Make Their Fundraising Campaigns More Social. Socialmedia channels can help you amplify the message of your fundraising campaigns. Hear about the latest trends in socialmedia marketing and how they affect nonprofits. Presenter: Tereza Litsa, SocialMedia Manager at Lightful.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. More info/register. Host: On Good/Public Interest Registry. Tue 8/23 at 12 p.m.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
I don’t usually feature casestudies but I’m making an exception for this one. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? to 5:25 p.m.
Blue ocean strategy. She recaps a casestudy presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.
How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and socialmedia? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. What is the perfect mix of web and mobile offerings?
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Unlike socialmedia channels, your association controls your app—a tangible daily reminder of membership value. Yes, yes, a thousand times yes. Membership app. Micro-volunteering. 1 CMP credit.
Another advantage of an app: it’s a centralized communication channel to your members, unlike socialmedia platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Quick hits Sitting for too long is bad for your health. 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit.
If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, casestudies and, above all, socialmedia. Especially socialmedia. Gaining trust on socialmedia requires authenticity.
Socialmedia posts? Try: Using quotes, statistics, and excerpts from your article in socialmedia posts, then linking readers to the full article. Create casestudies and collect testimonials from clients and supporters. socialmedia. Plan and take photos you can use throughout your campaign.
Tie community activity to an individual or an organization’s larger profile to make the information more useful, and plan future strategies accordingly. Resource: Higher Logic + AACSB CaseStudy. Mobile Apps. The number of mobile users worldwide is expected to reach 7.33 billion by 2023.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Member app. 1 CAE credit. .
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register. More info/register.
Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Discover strategies to adapt menus to reflect current and anticipated F&B trends. Spooky sponsorships. Fri 10/25 at 1 p.m.* – Tech or Treat?
You may know that Higher Logic is the leader in socialmedia and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate socialmedia content.
All the nine research partners employed socialmedia and electronic communications vehicles – such as websites and blogs – to build support. This can happen through socialmedia and electronic communications, but also through networking and during events. Beef up your socialmediastrategy.
Another strategy is to tie the volunteer coordinator to the member welcome or engagement team. That’s one of the key points of the National Fluid Power Association casestudy in the whitepaper: good ideas can come from – and should be solicited from – anywhere. volunteering webinars whitepaper Peggy Hoffman Wild Apricot'
Brainstorm ways to start planning for the uncertain future with casestudies and best practices from around the globe. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. 1 CMP credit. More info and registration. 1 CAE credit.
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