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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 1.10.25

Reid All About it

Merritt Rohlfing at Association Analytics shares ten wise tips for getting analytically ready for 2025. Walk away with a design checklist and ideas from association case studies on how A/B testing can revolutionize your emails. Data analytics. Global members. More info/register (ASAE members only). 1 CAE credit.

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Association Brain Food: 2.28.25

Reid All About it

Lisa Libes, Pens and Poison Tips for being non-partisan in a partisan age: Its not easy, it can be exhausting, and you’re not always going to get everything right. Find out about the tools, tips, and strategies to keep your content alive and thriving, making sure it continues to deliver value long after its first date.

DC 258
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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

Have templates for your speaker to use like a PowerPoint, Case Study, Handout, etc. The post 8 Tips for Recruiting High-Quality Webinar Speakers appeared first on Blue Sky eLearn. Do some digging into their expertise and then approach them to see if they would be interested in teaching. . Templates for Resources.

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The L&D Strategy Roundtable

Speaker: Cara North - Learning & Development Consultant, Speaker, & Researcher | Maggie Quigley - Senior Account Executive for US Market Userlane

In this webinar, Cara North, an L&D researcher and consultant, and Maggie Quigley, an L&D specialist, will address that question, present both successful and unsuccessful case studies, and teach you: Factors that increase L&D costs. Tips and strategies for increasing engagement and making training more digestible.

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Top Technology Strategy Tips for NiUG Discovery

WBT Systems

As we pack and ship our materials, arrange meetings with partners, clients and associations, and put the finishing touches on our TopClass demos, we started thinking about our top technology strategy tips for getting the most out of the conference. 60 Tech Tips in 60 Minutes. Read the Case Study now. Have you got a plan?

Tips 150
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Sometimes People Just Need to be Invited [Case Study]

Higher Logic

Pro tip: A conversion rate is the percentage of users who take a desired action, which in this case, refers to how many members joined or renewed as a result of the automation rule. NASN used profile completion as an indicator that the user was interested in engaging with the site, doing more than the bare minimum of logging in.