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If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. Certification requirements. AMS selection. 1 CAE credit.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Awards program. Generations. More info/register.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Snack pack How to ensure your association’s communications cut through the inbox clutter. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Association SEO course. More info/register. Host: WorkerBee.TV
The spotlighting will be on transformative technologies and strategies that are revolutionizing how associations elevate member engagement, craft impactful communications, leverage strategic marketing, design transformative events, and deliver elevated education. Host: Certification Network Group Speakers: Christine D. 1 CAE credit.
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. . 1 CAE credit. 1 CAE credit.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Membership value. Association AI. Host: rasa.io
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. AI tools course.
Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales. Boosting cash flow.
James Young at Product Community shares ten revenue-generating product ideas. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas. More info/register. But how do you get it?
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications in the COVID Era.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Tue 5/26 at 12 p.m.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Tue 11/24 at 11 a.m. – Wed 11/25 at 8 a.m.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
How to conquer communication debt aka email/message overwhelm. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Platform Demo Day. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Quick hits.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. Location: Washington DC. More info/register. More info/register. 1 CAE credit.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. April Doty, Communications and Events Management, Minds@Work. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. CAE credits.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Communicate. 8: Innovate.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Unlike social media, a mobile app serves as a centralized communication channel for your members. Host: Council for Certification in Volunteer Administration Wed 11/15 at 1 p.m. Member app. 1 CAE credit.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. –Oprah Winfrey Online programs. 1 CAE credit.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it!
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. Location: Alexandria VA. More info/register.
Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicating Through a Crisis. Understanding the Digital Ad Revenue Potential of an Association App.
GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.
Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. They can do so by managing the following functions: Internal communications.
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