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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?
James Young at Product Community shares ten revenue-generating product ideas. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas. More info/register. But how do you get it?
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications in the COVID Era.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Moving Training and Certification Online in Less Time. Tue 5/26 at 12 p.m.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Tue 11/24 at 11 a.m. – Wed 11/25 at 8 a.m.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
How to conquer communication debt aka email/message overwhelm. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Platform Demo Day. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Quick hits.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. Content marketing. CAE credit.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. April Doty, Communications and Events Management, Minds@Work. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Awards program. Generations. More info/register.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Learn how to conduct a communication audit and what to do with the results.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. CAE credits.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Certification pricing. Content marketing strategy. GA help from sponsors. Small-staff technology. 1 CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies associations can better monetize and/or innovate with to more effectively communicate with and educate their members, constituents, and the public. Communicate. 8: Innovate.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. How Associations Implement AI-Based Personalization to Drive Revenue and Growth.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it!
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Unlike social media, a mobile app serves as a centralized communication channel for your members. Host: Council for Certification in Volunteer Administration Wed 11/15 at 1 p.m. Member app. 1 CAE credit.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. –Oprah Winfrey Online programs. 1 CAE credit.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Snack pack How to ensure your association’s communications cut through the inbox clutter. Learn how to foster cross-departmental collaboration to create new revenue opportunities. Association SEO course. More info/register. Host: WorkerBee.TV
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. 1 CAE credit. Location: Alexandria VA. More info/register.
Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicating Through a Crisis. Understanding the Digital Ad Revenue Potential of an Association App.
GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Scheduling events over someone else’s holiday excludes those who might want to attend—and when it becomes a topic of conversation in your community, it doesn’t reflect well on your organization. Non-dues revenue.
Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. They can do so by managing the following functions: Internal communications.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Generate Non-Dues Revenue with your LMS. Manage Complex Continuing Education Credits and Certification.
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. . Communicate. Tue 2/2 at 11 a.m.
When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The future for event planners. Good question. An optimistic virtual future. CAE credit.
Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. 1 CAE credit. 1 CAE credit. More info/register.
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