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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 11/24 at 11 a.m. – More info/register. Host: Halmyre.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The Art And Science Of Certification: Building Credible And Engaging Experiences Learn how to craft certifications that truly engage learners and deliver results. Association AI. More info/register. .
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Host: Sinch Email Wed 9/25 at 12 p.m.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Don’t Forget: Promote + Personalize Your eLearning Program.
Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. 14 NEW Quick Tips to get EMAILS Opened & Clicked Discover the latest in emailmarketing and see what new trends are increasing open rates and setting you apart from the crowd.
Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!
Gain or maintain professional certification (12 percent). Emailmarketing. Promotions to/at their association’s conferences or trade shows. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs.
For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.
During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. In just five days, WalkMe turned their 500-person user conference into a virtual live talk show. Virtual conference of the week. Virtual learning strategies. Tue 6/2 at 12 p.m. More info/register.
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.
Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams.
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Example: “Our conference is coming up.
WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. If the answer is better email performance, you’re in the right place. Host: Certification Network Group. Maybe more people than you realize according to the research they share.
Join.Me : Share your screen with anyone on demand using Join.Me, helpful for focus groups, conference calls, presentations, etc. Quip : Everyone who knows the feeling of getting one too many “reply-all” emails will appreciate Quip, a new collaboration tool for teams. Really Good Emails compiles clever emails so you can do just that.
Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Leverage artificial intelligence and predictive analytics to increase membership.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. AWTC Salon: Degrees, Certifications, and Your Career. Participate in an interactive discussion about the value of advanced degrees and certifications. Do degrees and certifications help your career? 1 CMP credit.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Newman, SVP of Conferences, National Retail Federation. Hear how the NAM Council of Manufacturing Associations and CESSE seamlessly navigated these exact situations for their CEO conferences in January. 1 CAE credit.
I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. It’s not until early September, but put NDP on your radar.
Or, rather, a telepresence attendee at an association conference and trade show. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Maybe you capture feedback after a conference.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using emailmarketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. More info/register.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Certifications and credentials. Learn more. Member priorities are always shifting.
Bundling content—perhaps some magazine articles, webinars, and a couple of live recorded sessions—into one package and doing some clever emailmarketing can pique interest. For instance, associations can send an email to members who missed last year’s conference that reads, “Don’t let moments like these pass you by again.
The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Fri 7/16 at 4 p.m.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
As an association professional reading this blog, you are likely providing courses or certification programs for your members. Well lit space (office, conference room). Step 1: Follow marketing best practices. Keep in mind your audience (marketing best practice #2) and where they are in the buying cycle.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Brian James, Assistant VP, Conference Operations, National Association of Manufacturers. The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming.
Host: PCMA Digital Event Strategist Certification. The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Unlimited access to customer support and online training.
Spread the word about your membership drive via: Social media platforms Emailmarketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more! Annual conference For many organizations (especially associations!),
It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. More info/register.
Conference and event app. Emailmarketing. Emailmarketing. Education subscriptions and certifications. Personalized email campaigns. Website Certifications and training. Emailmarketing. Social media capabilities Certifications. Campaigns and emailmarketing.
Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. Learner retention.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. It also: Adds member value.
Emailmarketing. Emailmarketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Host conferences, presentations, and more to engage your members in-person. Live events. Learning opportunities.
Events, Conferences, Presenters, Exhibitors and Suppliers. Make sure to use your online community to extend your event or conference. Put up a member group for the conference, have groups for presenters and make the presenter the group owner. Certification, eLearning. EmailMarketing.
Specifically, these features can help you provide an experience that aligns with members’ expectations by covering topics they are interested in during meetings and conferences, sourcing knowledgeable speakers and presenters, building their networks, and assisting with upskilling.
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