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Association Brain Food: 10.11.24

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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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Association Brain Food Weekly: 11.20.20

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Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 11/24 at 11 a.m. – More info/register. Host: Halmyre.

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Association Brain Food: 10.4.24

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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The Art And Science Of Certification: Building Credible And Engaging Experiences Learn how to craft certifications that truly engage learners and deliver results. Association AI. More info/register. .

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Association Brain Food: 9.13.24

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Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Host: Sinch Email Wed 9/25 at 12 p.m.

LMS 270
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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Don’t Forget: Promote + Personalize Your eLearning Program.

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Association Brain Food: 12.6.24

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Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. 14 NEW Quick Tips to get EMAILS Opened & Clicked Discover the latest in email marketing and see what new trends are increasing open rates and setting you apart from the crowd.

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