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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.

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Change the way you think about member engagement

Association Analytics

Member engagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Be proactive, see what else someone like that member might want to do next.

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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Member engagement. Call-a-member month. Learn the art of member engagement through personalized phone calls in this free four-week online program (on Thursdays at 8 p.m.

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Why Do We Care About Generations?

Association Analytics

Just sticking with the sheer amount of data that’s gathered, and the myriad ways to segment, there’s a good number of other methods of targeting outreach and tracking member need that serve a greater purpose than an arbitrary age bucket. We have to sort and segment our audiences in some way. He has fun stories.

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What Do Members Want?

Association Analytics

Numbers like that continue, suggesting a division between a noted need among members to help them improve their career standing being just a blind spot for association professionals. Conference prominence is fading Perhaps the most stark split is centered around meetings and trade shows. The post What Do Members Want?

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

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Association Brain Food Weekly: 5.22.20

Reid All About it

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. Virtual conference success stories. Just kidding.