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Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. .
. – MMC + Tech Happy Hour 2025 (Washington DC) Join us right outside the DC convention center for a fun evening of networking and socializing with fellow young professionals following ASAE’s MMC + Tech conference. Host: Certification Network Group Speakers: Christine D. More info/register. Location: Chicago IL.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conferencepricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Promotion doesn’t have to revolve around price discounts. Encourage Participation in eLearning.
Taking Your Face-to-Face Conference Virtual. You can decide you want to run the conference on the same schedule, or spread it o ut over an entire week or month, understanding people may be in a different situation now and that attending a virtual conference all day for multiple days in a row may no longer be an option.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conferencepricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Virtual expo. Quick hits. Four questions to help vet your content ideas. 1 CAE credit.
If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. Conference insights from forward-thinking association event directors. SEO for education programs. Quick hits.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” by Adrian Segar, Conferences That Work, part 1 and part 2 ).
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Why Emphasize Technology for Association Education Programs?
They offer webinars, blog posts, and maybe even conferences to your members. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Host: Adrian Segar, founder, Conferences That Work. Presenters: Michael Ryan, TEDx Global Partnerships, TED Conferences.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue.
The weekly list of free educational events and resources for the association community… Virtual conferencepricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Will pricing be the same for all classes in the learning pathway?
Live Stream and/or record content from in-person meetings and conferences. Group pricing – allowing you to differentiate pricing between members and non-members, attendees and non-attendees, any other group(s) of people you define. eCommerce functionality through an AMS/CRM integration. Coupons and discount codes.
How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. .
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! How can we monetize our webinars? These are two popular questions we receive from our clients. There is no right answer. Use this to your advantage! Offer Your Webinars for Free. Yes, I said it!
Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.
It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. Amen, brother.
I’m lucky I got to participate in Zoom meetings throughout the conference because I have a good professional network. Your supplier members are selling year-round so why not help them out, for a price, year-round. Post-Conference Chat & Networking. Did you miss connecting with people at the #asae20 conference?
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Repurposing Conference Content. Repurposing Conference Content. Record the sessions for on-demand viewing on your LMS after the conference.
And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs.
And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. For more tips on monetizing your webinars, click here.
Gain or maintain professional certification (12 percent). Promotions to/at their association’s conferences or trade shows. Cross-selling to non-members who buy products or attend conferences. Offer member and non-member pricing. Certifications: a pathway to engagement. Certifications: a pathway to engagement.
Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.
The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). 5 virtual conferencepricing strategies. MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association.
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses. Subscription Models.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how to build, price, and operate a profitable credentialing program instead of a draining distraction. A new episode is posted every Monday by 1 p.m. Host: Rogue Tulips LLC. Tue 11/26 at 12 p.m. 1 CAE credit.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Mon 4/13 at 2 p.m.
The weekly list of free educational events and resources for the association community… Un-hybrid conference. At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Virtual conferencepricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. .
WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Host: Certification Network Group.
The AMS authenticates the user as a member or non-member so the appropriate pricing and viewing permissions can be applied to their experience. Can you bundle or package products together for a lower price? For example, if your LMS is hosting, can non-members be prompted to purchase a membership and receive the lower member price?
Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. 4 on Price’s list: “Your ability to focus will determine your success.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. They crave flexibility and opportunities to contribute their skills in meaningful ways.” Host: ASAE LGBTQ Association Executives and Supporters Tue 9/10 at 1 p.m.
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