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What Do Members Want?

Association Analytics

Conference prominence is fading Perhaps the most stark split is centered around meetings and trade shows. Most association professionals feel the big conference is a major member benefit, a keystone to why people join and renew. But you can’t just rest on your laurels. Tracking that engagement isn’t easy, but it’s possible.

Sample 169
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Why Data SHOULD Drive Your Strategy

Association Analytics

Its the same idea as taking to heart reviews for, say, a highway rest stop. The only people who are going to review it are those with a problem. Which way are enrollments that certification you offer trending? Where should you have your next conference, how far are people willing to travel?

Strategy 169
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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 258
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Association Brain Food Weekly: 5.22.20

Reid All About it

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

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Association Brain Food Weekly: 6.18.21

Reid All About it

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369
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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.

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Association Brain Food: 2.28.25

Reid All About it

Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate. AMS selection. More info/register.

DC 258