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Conference prominence is fading Perhaps the most stark split is centered around meetings and trade shows. Most association professionals feel the big conference is a major member benefit, a keystone to why people join and renew. But you can’t just rest on your laurels. Tracking that engagement isn’t easy, but it’s possible.
Its the same idea as taking to heart reviews for, say, a highway rest stop. The only people who are going to review it are those with a problem. Which way are enrollments that certification you offer trending? Where should you have your next conference, how far are people willing to travel?
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.
Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.
Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate. AMS selection. More info/register.
Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week. Sarah Gershman, Harvard Business Review ). If you know of a good one to share, please let me know. Impexium ). Airstream ). 1 CAE credit.
Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. Now its time to review the current state and future use of AI in credentialing, including content ownership, intellectual property for AI-generated content, and applications in marketing. 1 CAE credit.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. Jeff Winters, Harvard Business Review ). Managing Your Certification Program During the COVID-19 Era and Beyond.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” by Adrian Segar, Conferences That Work, part 1 and part 2 ).
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: 100 Reviews/Non-Dues-A-Palooza. Virtual expo. Guest: Sanjay Deo.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! When reviewing and curating your content , look for trends and popular courses by examining your LMS reports.
If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Professional and personal networks have shrunk by close to 16% during the pandemic , according to Marissa King and Balázs Kovács at the Harvard Business Review. Shrinking network.
Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Offer add-on pre- and post-conference workshops and courses. Resume review and practice interviews via phone and video conferencing.
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.” Associations have all the tools to lead the change, but are they ready?
In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Maybe one sign of a looming implosion… your conference is stuck in the dark ages. Christine Exley and Judd Kessler, Harvard Business Review ). Learn how to use a review site to elevate your organization and industry.
The only conference designed exclusively for component relations professionals (CRPs), CEX is a forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. Live Review (LMS demos). – Live Review (LMS demos). to 4:45 p.m.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.
Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. How do you provide space for community and connection virtually that is reverent, but also exudes the palpable energy that the conference is known for?
People trust reviews, which is why it shouldn't be surprising that the most effective channel for increasing member acquisition is recommendations. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Each class features a live review of real association marketing collateral, along with recommendations for improvement. Innovation culture.
Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article.
Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. 1 CMP credit. . 1 CAE credit.
There has been much discussion lately about the value of digital badges for both association education and certification programs. Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature. Request a Demo Today.
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Mon 12/16 at 11 a.m.* – Audit and Improve Peer Review Efficiency at the Journals You Manage. I’ll be happy to feature it as long as it’s not product-centric.
Annual conferences. Redesigning your annual conference is risky but you have to keep appealing to new audiences as they enter and make their way through the workplace. Kara Nacarato at Event Garde offers advice on balancing tradition and innovation when reinventing the annual conference experience. Membership. IYKYK) | by B.
Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.
In an article for MIT Sloan Management Review, Susie Lee from Degreed suggests four things leaders can do to foster a sense of belonging at their organizations. That’s why the main themes for this year’s digitalNow conference are Web3 and AI. 3 ways to capture conference takeaways and make conference conversations less ephemeral.
At a session during the ASAE Technology conference, Tobin , Gretchen , Rhea , and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. Raising the Bar: Using Certifications and Credentialing to Extend Your Reach. Tue 3/5 at 1 p.m. 1 CAE credit. Tue 3/5 at 2 p.m. –
WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. Host: Certification Network Group. Speaker: Tim Storey, CEO of the National Conference of State Legislatures. Attracting Gen Z. Quick hits. More info/register. 3 CAE credits.
Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).
Al Pittampalli at Harvard Business Review explains how to conduct methodical meetings that produce better results. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A new episode is posted every Monday by 1 p.m. Host: Rogue Tulips LLC. Tue 11/26 at 12 p.m.
Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Armed with this insight, they began to expand their certification offerings and saw a boost in learner engagement and satisfaction.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Mon 4/13 at 2 p.m.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Velvet Chainsaw – good reads on conferences and education from Dave Lutz and his team. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Host: Rogue Tulips LLC.
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