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This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt socialmedia next practices , not just best practices “, when describing socialmedia as one of the most powerful marketing tools for associations.
This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. It’s different now.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.
Done well, using socialmedia makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Aim for Consistency.
Conference/event evaluations. Nonprofit Webinar: Considerations for Your Data Licensing Arrangement Whether for socialmedia promotion, member surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. Do you use all the data you collect?
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Mon 4/13 at 2 p.m.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Twitter is the most popular.).
On your official launch day, make a splash by sending an email to your entire database, posting to socialmedia, running temporary LinkedIn ads, and including an announcement on your website homepage. Make sure to call out features that would be most important to them, such as: Earning certificates of completion. Cannonball!
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual expo. Check out Cecilia’s Nonprofit Executive Spotlight series too.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. How to Project Leadership and Get Results on Video Conferences. More info. . Host: CESSE.
Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Offer add-on pre- and post-conference workshops and courses. Sponsored ads on socialmedia. Anything you think we are missing?
Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Post-event attendee engagement.
Consider the necessities of today’s “on-demand” world; mobile responsive, video embedding, socialmedia feeds and single sign-on access. Modernize Learning and Certification Programs. Most members will struggle to find a full, uninterrupted hour in the day to complete a certification course or watch a video.
For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. Repurposing Conference Content. Focus on your socialmedia marketing strategies. Repurposing Conference Content. Feedback cards.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!
Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. How do you provide space for community and connection virtually that is reverent, but also exudes the palpable energy that the conference is known for?
There has been much discussion lately about the value of digital badges for both association education and certification programs. Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature. Request a Demo Today.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Don’t Forget: Promote + Personalize Your eLearning Program.
Conferences. Julius Solaris shares what he loved about the Connect Marketplace event —ideas to consider for your association’s next conference. Chaviva Gordon-Bennett at Bizzabo explains why smaller conferences are making a bigger impact than large ones. Decide how long you want to work on something. More info/register.
Join.Me : Share your screen with anyone on demand using Join.Me, helpful for focus groups, conference calls, presentations, etc. Google also offers a free certification to help you get up to speed with the tool. For your socialmedia needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach.
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. A new episode is posted every Monday by 1 p.m.
Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,
Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or socialmedia to thank them for their hard work. Somewhat more common than handwritten letters is a volunteer appreciation event at your annual conference. Publicly Thank Your Volunteers. Make Them Leaders.
Maybe one sign of a looming implosion… your conference is stuck in the dark ages. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. All times are Eastern Standard Time unless otherwise noted.
Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – Promoting Online Education & Certification.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use SocialMedia to Raise Money Online. Learn how to leverage your socialmedia accounts to raise money and strengthen relationships with donors so they give again. or subscribe for updates.
The Internet, socialmedia and mobile devices are the sources of this transformation.”. As people become increasingly dependent on mobile news and social networking platforms, conference and event planners will look for facilities that are keeping pace. In other words, certification systems (i.e. Learn a language.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. Similar to acquiring new domestic members, the most effective methods for recruiting international members is through word-of-mouth recommendations, email and by promotion of or at an association conference or trade show.
Please list any and all degrees, certifications, and training. Conferences, keynotes, panels, training, courses, etc.). Some tools you can use to discover important member attributes include: Data collected from devices at conferences. Association-tied groups on socialmedia, like private Facebook groups.
SocialMedia & AI Bootcamp Series 2024: Generative AI in SocialMedia Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest socialmedia tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .
As 8-to-5 days at the office have slowly turned into 24-hour socialmedia networking from the car and virtual meetings during the kids’ soccer practices, socialmedia has filled in the gaps. Offer facilitated online courses, gamified learning, virtual conferences and at least some mobile learning. • But it’s O.K.
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