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Insight Guide is conducting research on industry suppliers’ engagement with associations. Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. More info/register.
Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Assessment-based Certificate Program.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. Engage with industry innovators and thought leaders.
They now provide opportunities for the public to come into the library to record video and audio and then edit it, to create digital content, or explore virtual reality together, at VR stations within the library. Let’s define some of the key concepts within the credentialing industry.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Event content repurposing. AI tools course.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Learn how to create high-quality text, image, video, and other content through hands-on time in class.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Elizabeth Stice at Current offers a slant from outside our industry on why membership organizations are worth the effort.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Fri 11/1 at 1 p.m.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps.
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Content marketing. Association content. suggests associations adopt a business-minded approach to content. Content strategy.
The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 6/22 from 9 a.m. Tue 6/22 at 2 p.m.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Value of Digital Badges for Association Members. Badge Taxonomy by Bryan Mathers (Used under CC-BY-SA 4.0
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices. Host: Events Industry Council.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
Everyone wants to land a great job and your association has the industry connections to make that happen. An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications. Exclusive, Industry-Specific Offers.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning virtual conferences. Tue 8/4 at 11 a.m. –
The following are the top reasons suggested to promote free, public online courses, such as MOOC s (Massive Open Online Course): Cost Efficiency : Lower costs of attendance and time-saving as a result of removing need to travel and ability to access content online at a time that suits the learner.
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.
Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. Their contents could reshape how we understand the ancient world. | Membership app adoption. labor markets won’t meet future workforce needs. More info/register.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?
The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions. Sales Ops: Table of Contents. Content Sharing and Management. Content and knowledge base management.
For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.
Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. to 1:45 p.m.
Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy. Quick hits. This is so me. Guest: Sanjay Deo.
“ The Association Role in the New Education Paradigm ”, a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. But they ask – are associations ready to lead this change? “We Attracting New Members with Association Education Programs.
Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.
If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Professionals in Certification Networking Event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual job fairs. 1 CAE credit. .
Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.
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