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Chazin & Company describes what association CEOs should expect of their financial and accounting teams , so staff and volunteer leadership have the necessary financial information to answer questions, make data-driven decisions and fulfill their fiduciary duty. Certification requirements. Awards presentations. More info/register.
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Event content repurposing. AI tools course.
Blended Learning programs are the ideal way to deliver leadership development programs as they are more effective at creating behavioral change and deep learning. The eLearning Coach , Connie Malamed, outlines some of the benefits of blended learning as follows: Technology-enabled delivery can reach a geographically dispersed audience.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Liz Willits , Content Phenom How to raise readers, in 35 steps. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Association SEO course. 1 CAE credit. More info/register. Location: Chicago IL.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Skills training.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. WILMI (Women In Leadership Meetings + Incentives) Digital Event. Content Forum Weekly Community Chat.
WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.
Members want more content. As an association, you have an opportunity to develop thought leadershipcontent, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning virtual conferences. Tue 8/4 at 11 a.m. –
The resulting data will help you prioritize resources and guide conversations with your leadership. Find out how to create engaging webinar formats, personalize audience experiences, repurpose webinars into new actionable content, and build audiences through an on-demand strategy. Workforce development. 1 CAE credit. 1 CAE credit.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Host: Event Leadership Institute.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Do associations have a common understanding of the content that staff and members create?
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.
While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. In a world where content multiplies faster than we can manage and data hides in plain sight, associations face a growing challengehow to bring order to the digital chaos.
Sales Ops: Table of Contents. Content Sharing and Management. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Content and knowledge base management. Management of knowledge base and content assets.
Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Quick hits Can AI write thought leadershipcontent for you? Women in the workplace. Member onboarding.
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching.
For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.
Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy. Host: Events Leadership Institute.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Give members a place to learn and find the right content.
But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits. But do you?
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Launching a Certification Program in an Unpredictable Environment. Elisa Kahn, Director of Certification for the American Management Association. Association Board Leadership & Governance in the Era of Business as Unusual.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.
Its now wrapped around education, thought leadership, and presencebut impact and intentionality are spot on in these partnerships. He also stresses the value of thought leadership and collaboration: Even if we dont partner together, collaborating and creating a safe environment for buyers is still a win.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content.
She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community manager survey.
21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it. Stan Garfield ). Guest: Sandy Weiss.
Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. 14 best content marketing newsletters for 2019.
Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. A new episode is posted every Monday by 1 p.m. Tue 1/7 at 12 p.m. 1 CAE credit.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) This approach provides valuable, continuous content to members, extends access to non-attendees, and offers industry partners richer sponsorship options, beyond brand awareness, and metrics to accurately demonstrate success.
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