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Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Certification pricing. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? GA help from sponsors. Small-staff technology.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. Association SEO course.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Call-a-member month. Association AI. Love this idea. 1 CAE credit.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Just sticking with the sheer amount of data that’s gathered, and the myriad ways to segment, there’s a good number of other methods of targeting outreach and tracking member need that serve a greater purpose than an arbitrary age bucket. What about their goal?
Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth. CAE credit.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: memberengagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Podcasts and Other Audio Content.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
Author: Daria Knupp Its no secret that keeping existing membersengaged is more cost-effective than constantly acquiring new ones. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. 1 CMP credit.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
The user interface needs to be easy to use and navigate, designed to help new users of the system to easily find the content and activities they need, in an intuitive fashion. Is your Content Relevant and Useful to Learners? The third reason is about content. Is the content worthwhile?
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. Learn how virtual events can be part of a meaningful data-driven content strategy.
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?
In a world where content multiplies faster than we can manage and data hides in plain sight, associations face a growing challengehow to bring order to the digital chaos. The organization redefined its rolenot just as a provider of content and certification, but as a strategic partner helping professionals harness the power of information.
According to the Community Brands’ MemberEngagement and Loyalty Study : “The largest number of members join a professional organization early in their career – within five years of employment. Not only before they become a member, but once they join, and after, especially during those early career stages.
Maybe you received an engagement box from a virtual event you attended. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual watercooler. 1 CAE credit.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Memberengagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. Virtual conferences. More info/register. More info. .
To further advance memberengagement, Jamie’s initiatives included: Enhancing capabilities : Jamie worked to add a Link-branded MemberCentric mobile app, an Expert Directory, a Renew Now widget, and a Career Center widget. Highlights. Highlights.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
certification/ credentials –?are Now is the time to double down on your learning program and increase memberengagement. Four ways to grow memberengagement with your learning program. Offer a variety of content offerings. Engagemembers in a variety of year-round?learning training and?certification/
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level. – MemberEngagement Begins With a Question (I.C.E. Digital Marketing Strategies for Ultimate Content Promotion. Tue 2/2 at 11 a.m.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Backstage Pass: Producing Compelling Content that Drives Engagement.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Watch demos on how to enhance donor and memberengagement.
It’s vital for industry professionals to stay up-to-date on their learning, whether that’s renewing certifications or diving into the latest innovations in their industries. However, it’s no secret that perpetual learning is less-than-engaging to some. Intuitive, easily navigable interface. Live-Learning Events.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.
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