Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Course Marketing Certificate Communications 112

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

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Price Course LMS Discount 172

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

Reid All About it

JANUARY 17, 2025

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. Save $50 with promo code BRAINFOOD. Ive heard great things about this program so I registeredbe social and join me there!

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Education Content Tools Strategy 264

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. Sponsorships. Association AI. Good humans. Fri 10/11 at 4 p.m.

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North Carolina Revenue Email Marketing Newsletter 258

Association Analytics

NOVEMBER 18, 2024

The good news is that there are numerous free resources available for learning analytics, from Microsoft and Google certifications to university courses offered by places like Harvard or Yale. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.”

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Analysis LMS Tools Certificate 169

Membersuite

FEBRUARY 12, 2021

Organizations use marketing campaigns to promote their value. People prove their value by the certifications and certificates they’ve earned. Certifications and certificates are proof that someone is committed to the industry or profession. A Quick Primer on Certifications and Certificates.

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Certificate Education Revenue Course 106

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Tools Marketing Social Media Software 233

Nimble AMS

DECEMBER 18, 2024

Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Reduced marketing costs Offering exclusive discounts to your existing email list or member base is often less costly than acquiring new leads through paid advertising.

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Discount Price Revenue Tips 103

Association Success

APRIL 18, 2019

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? For example, with Apple and Amazon aggressively entering the healthcare market in ways no one predicted less than 3 years ago (both delighting and scaring the bejeezus out of a $3.7 It’s that simple.

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Certificate Industry Marketing Price 127

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Higher Logic

JULY 13, 2017

Flexible Online Learning and Certifications. Or, depending on your mission, you could create an online course that helps educate members about important issues like health and wellness. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers.

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Directory Tips millennials Certificate 249

WBT Systems

MARCH 14, 2017

Does it serve the purpose to give the learner something they need for their job, certification needs, and personal development? For instance, TopClass LMS tracks purchases, time of purchases, learner progress through courses and certification programs, credit hours, test results, training history, and so much more.

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LMS Learning Management System Certificate System 215

Reid All About it

FEBRUARY 28, 2025

The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Is AI making us dumb?

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DC Education Arlington Case Study 258

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

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LMS Certificate America Committee 369

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Texas Florida Email Marketing Newsletter 214

WBT Systems

JULY 26, 2016

One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Exploit the Full Potential of your Course Catalog. Ensure your descriptions clearly outline how the learner will benefit from taking the course.

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Revenue LMS Learning Management System Course 240

Association Analytics

JANUARY 30, 2023

Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.

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Member Experience Analysis Course Survey 321

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

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LMS Certificate Library Education 253

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

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Products Analysis Price Revenue 282

YourMembership

JANUARY 23, 2020

Did you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications? Providing your members with continuing education courses and job openings in one view will not only give them an unparalleled experience, but also increase.

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millennials Certificate Course Education 221

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

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Price Revenue Certificate Course 193

Nonprofit Marketing Guide

OCTOBER 31, 2023

At Nonprofit Marketing Guide, we provide professional development for nonprofit communications staff on what we call the 10 Keys to Nonprofit Communications Success. In this 4-minute video, I walk you through the nonprofit writing certificate. Go here for the Writing Certificate Preview. Can’t see the video?

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Certificate Video Course Content 83

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Is it getting a certification?

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Revenue Discount Analysis Certificate 318

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Certificate Revenue Conference North Carolina 369

Higher Logic

MAY 9, 2017

With the right LMS software, you can create courses for each of these learning types. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives. Course Creation Tools. Modern learning management software is an end-to-end eLearning solution.

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Learning Management System System LMS Software 220

WBT Systems

MARCH 27, 2018

If you don’t have these resources, check out: Coursera’s Learning to Teach Online course. Don’t wait for the end of the course to find out about adjustments you can make along the way. You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. 5: Regularly update course content.

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Course Case Study Mooc Certificate 199

Reid All About it

SEPTEMBER 13, 2024

Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

WBT Systems

NOVEMBER 20, 2017

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification.

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How To Certificate Class Discount 176

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

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Cleveland LMS Press Release Content 270

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

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Revenue Learning Management System Member Engagement eBook 296

Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday Email Marketing Extravaganza.

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Mooc Certificate DC millennials 212

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

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Education How To Certificate Committee 161

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

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How To Certificate Course Revenue 152

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”. Membership survey. Quick hits.

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Newsletter Education Recruiting Recruitment 370

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. Membership course. See the full course syllabus for more details. See the full course syllabus for more details. LMS selection. Member engagement. 1 CAE credit.

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LMS Course Member Engagement Education 264