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This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Explore our top tips below.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
ASPE’s community has one thread where members are sharing how COVID-19 is affecting them, which already has 43+ replies. Having a digital home for their members, where members know they can go for support and resources, has allowed these associations to pivot their strategies to support their members and even the rest of the industry.
Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Growing Non-Dues Revenue.
In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. Tue 6/2 at 12 p.m.
Whether it’s your empowering mission, a vibrant community of like-minded individuals, or industry-specific certifications and exclusive programs, be sure to broadcast the value of membership with your organization. Are you looking for even more ways to bring in new members and delight your current ones? Understanding your resources.
Security c ompliance certifications . A NOTE ABOUT GDPR: If your association has employees, members, prospects, or customers residing in the European Union (regardless of their citizenship), you’re required to meet GDPR standards. GDPR ebook . Make sure your members know their data is secure. tokenization ?for
Your members appreciate access to member-only content that helps them develop their skills and knowledge–which makes offering exclusive resources one of the best association member retention strategies. Your members might not always realize how valuable and welcome their input is–or even know how or where to provide feedback!
Equally important is the user experience for you, the administrator! A great LMS makes it easy to manage content, learner profiles, certificates, etc. The ability to differentiate between members and non-members. That said, offering LMS access as a member benefit also allows you to offer it to non-members for a fee.
PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. It’s a new way to approach communication and engagement with members and customers. 2022 Association Trends Study Big Reveal: The Future-Focused MemberExperience. Association turnaround. 1 CAE credit.
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