Remove Certificate Remove Email Marketing Remove Member Engagement
article thumbnail

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186
article thumbnail

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 10.4.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Watch demos on how to enhance donor and member engagement. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance.

NJ 256
article thumbnail

[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214
article thumbnail

Association Brain Food: 9.13.24

Reid All About it

Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Challenge your understanding of your association’s members. Discuss emerging trends in member engagement and learning preferences.

LMS 267
article thumbnail

Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Member engagement. Call-a-member month. Learn the art of member engagement through personalized phone calls in this free four-week online program (on Thursdays at 8 p.m.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.