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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Memberengagement. Call-a-member month. Learn the art of memberengagement through personalized phone calls in this free four-week online program (on Thursdays at 8 p.m.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Learn to recognize and analyze key metrics that impact memberengagement and loyalty.
How one association went from a low-cost emailmarketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Watch demos on how to enhance donor and memberengagement. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your emailmarketing performance.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Challenge your understanding of your association’s members. Discuss emerging trends in memberengagement and learning preferences.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. Hear app best practices for driving memberengagement and proven tactics from your peers to enhance your apps success.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
Other education-related reasons members join associations with the percentage of associations that named it as one of their top three: Learn best practices in their profession (26 percent). Gain or maintain professional certification (12 percent). Emailmarketing. Certifications: a pathway to engagement.
Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. But before all of that, win their trust by offering them insightful and engaging content at no cost. Resource: 6 Key Features of the Best Learning Management Systems.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. Intriguing.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Host: Certification Network Group. What’s on your holiday wish list this year? More info/register.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. Host: Grype.
Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. Jones, CAE, Director of MemberEngagement, American Staffing Association Sharon Newport, CAE, Principal, Sharon Newport, LLC Sat 8/10 at 4 p.m. More info/register.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Consultant – Platform Advisor; and Kelly Whelan, Content Marketing Manager, Higher Logic Wed 9/25 at 2 p.m. to 1:30 p.m.
Whether your association is made up of professionals in the same field or alumni who went to the same university, memberengagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Ask the Right Questions to Improve Your Content and Drive MemberEngagement. Find out how to make sure you’re asking your members all the right questions. – How to Personalize 5 Must-Have Email Templates.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting memberengagement, but your association shouldn’t stop there.
Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register. Host: Tasio. Fri 5/14 at 12 p.m.
Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., No plan, no progress.
Grow membership and revenue fast with sales funnel and marketing automation. Keep membersengaged with event management, member forums, and educational certification tools. Manage donors, volunteers, and members, while becoming a job hunter portal and professional development resource. . YourMembership.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Makes more sense now. Mon 7/12 at 2 p.m.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Personalization vs. Control in EmailMarketing Content.
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track memberengagement, manage payments, and deliver member benefits.
. – Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. Drive MemberEngagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.
Using the Magic of Modern eCommerce to Boost MemberEngagement and Diversify Revenue. For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Host: PCMA Digital Event Strategist Certification. How To Digitally Nurture Prospective Members.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing. Seven Ideas to Leverage Your Association’s Data to Drive MemberEngagement. Guest: Victoria Elliott. CAE credit.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Host: Rogue Tulips LLC.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.
Try to craft learner personas based on age, career, certifications, training, and more. Leveraging personas is a great way to humanize your marketing strategy, ensuring your messaging will resonate with perspective learners. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.
At CMA, we specialize in association management, membership outreach and memberengagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Memberengagement makes all of it happen. But there is another crucial step. But it doesn’t have to be that way.
Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Nonprofits can create member-based experiences that support their mission. Social Sharing : Built-in tools for memberengagement. Marketing Tools : Social media and emailmarketing functionalities.
You can expand your platform to include: Member registration capabilities Cloud-based member database Website builder Emailmarketing options Online store Online event registration Online payment and donation processing. Member profiles are well-rounded and have a single, accurate information source.
ClubExpress Geared towards clubs and associations, ClubExpress offers basic tools to enhance memberengagement. Cons: Might lack advanced engagement tools. MemberClicks Serving associations and organizations, MemberClicks aims to streamline operations and improve member experiences. Pros: Solid member database management.
For example, Our goal is to increase memberengagement by 30% through the implementation of a new mobile app. For instance, The mobile app will primarily serve members aged 2540 who rely on mobile technology to access resources. Leverage EmailMarketingEmailmarketing is a powerful way to reach your network directly.
Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Assessments and certifications. You can give your association members various aptitude tests to evaluate how each of them does in your courses. Emailmarketing.
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