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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your emailmarketing performance. Association AI. More info/register. . More info/register.
How one association went from a low-cost emailmarketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap).
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The Art And Science Of Certification: Building Credible And Engaging Experiences Learn how to craft certifications that truly engage learners and deliver results. Association AI. 1 CAE credit.
Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant slack community.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Host: Growth Owl, LLC Speakers: Michelle Brien, Chief Marketing Officer, Matchbox Lori Zoss-Kraska, Founder/CEO, Growth Owl, LLC Wed 9/18 at 2 p.m.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Set up an automated “welcome” campaign that includes your recorded webinar to make the process even smoother.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
Hear about new business models associations are exploring for life post-open access and processes organizations are using to develop new member benefits and generate non-dues revenue. Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration.
As an association professional reading this blog, you are likely providing courses or certification programs for your members. Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. Step 1: Follow marketing best practices.
Automated renewal process. Online payment processing. Mobile credit card processing. Emailmarketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Online payment processing. Accounting and payment processing. Emailmarketing.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. EmailMarketing Workshop. With the vaccine becoming more widely available, navigating the return to the office necessitates many new processes and norms. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Utilize process automation to reduce the burden of manual tasks and save staff time and effort.
They explain why it’s so essential to conduct preventative and proactive assessments to ensure you have the best systems, processes, and people in place to achieve your association’s goals. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. Membership app. More info/register.
Basecamp : We’ve got another project management/collaboration-type software on the list since we’re all a little different in how we process information. Google also offers a free certification to help you get up to speed with the tool. For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale?
Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. State of the association industry. 1 CAE credit. More info/register.
Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Quick hits.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.
In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. Tue 5/4 at 11 a.m. – 1 CMP credit.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.
Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. – How to Personalize 5 Must-Have Email Templates.
Grow membership and revenue fast with sales funnel and marketing automation. Keep members engaged with event management, member forums, and educational certification tools. Do more in less time by automating manual processes and connecting from anywhere, anytime with mobile access. Wild Apricot by Personify. YourMembership.
Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using emailmarketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. More info/register.
He’s not just tearing things apart; he also suggests how to improve the hiring process. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income. and “Seriously!”
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meanwhile, the duty of care, pandemic precautions, and safety and risk management have taken a front seat in the planning process, sometimes supplanting traditional conversations around design and experience. Tue 8/10 at 11 a.m. –
Check it out before you get too deep into your planning process. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Increasing send volumes and inbox competition are creating significant new deliverability challenges for emailmarketing programs across the globe.
PandaDoc : Free eSign plan with unlimited users, unlimited document uploads, unlimited eSignatures, and payment processing. Kissflow : Free trial of this SaaS-based business process management (BPM) and workflow automation tool. SALES AND MARKETING. Benchmark : Free trial of emailmarketing solution.
When asked what they believe are the top reasons members join their organizations, 67% of association executives said networking with others in the field, 42% said continuing education/professional certification, and 32% said accessing specialized and/or current information. Walk through these features and explain their purpose.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Victoria Elliott. Tue 7/20 at 6 a.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Personalization vs. Control in EmailMarketing Content. A new episode is posted every Monday by 1 p.m. Hosts: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. Tue 6/2 at 12 p.m. Thu 6/4 at 1 p.m.
Automated renewal process. Online payment processing. Mobile credit card processing. Emailmarketing. It is designed to help associations manage day-to-day administrative processes, track financial data, and create and build engagement with members. Accounting and payment processing. Emailmarketing.
MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Google recently announced that its deep learning powered natural language processing model, BERT, is now powering search queries.
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular emailmarketing. Today, Katelyn shares how the new welcome series fit into their revamped emailmarketing strategy, how it was implemented, and its results.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Learn about budgeting terminology, general enterprise level budgeting processes, forecasting options for creating budgets, typical budget reporting such as budget vs actual report, and budgeting data flows and integration technology. Host: PCMA Digital Event Strategist Certification. Julie Stuck, email strategist, Validity.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Processing credit cards means you need to manage PCI compliance. We’ll also discuss how Finance and IT departments can work together to lower costs and increase security in the online purchase process. Guest: Fern Carbonell.
They suggest questions to ask before terminating a program and offer advice for the sunsetting process. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. Board management. More info/register. CAE credit. 1 CAE credit.
Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Membership management software that includes: event management, content management tools, emailmarketing, online community, and dashboards.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Redesigning your website and choosing the best CMS for your association’s needs can be daunting – and so can the RFP process for choosing the right website partner. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Try using software like: Member management software to process dues payments, create membership registration forms, upload member information in a database, and more. But the trick to turning these new faces into long-term members comes down to your onboarding process.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.
While this process can require a lot of effort and coordination from your team, it can be very rewarding to support your members with opportunities for education and networking. Additionally, this software can automate processes and set up “self-serve” functions for members that will save your staff time on administrative tasks.
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