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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your emailmarketing performance. Association AI. More info/register. 1 CMP credit. .
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Emailmarketing.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Hear about real-world examples for leveraging data from your emailmarketing, community, AMS, educational programs, and more.
Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Content strategy. More info/register (ASAE members only). More info/register.
The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. For their 2024 State of Associations Member Experience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.
If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help emailmarketers across the world solve their trickiest email challenges. Host: Certification Network Group. What’s on your holiday wish list this year? More info/register.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m. More info/register. Host: Meetings Today Speaker: Nancy Zavada, CEO of MeetGreen Wed 9/25 at 1 p.m. 1 CMP credit. More info/register.
Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages.
Webinar Surveys: How to Get Useful Feedback from Your Audience. A well-designed post-webinar survey can provide valuable feedback that you can use to incrementally improve your online presentations. Learn what questions to ask in a survey and how to structure those questions to get insightful, actionable feedback. . 1 hour CMP.
Google also offers a free certification to help you get up to speed with the tool. For sending amazing emails: Mail Tester : Want to know where your emails land on the spam scale? Adjust accordingly to make sure you’ve got great email deliverability. Really Good Emails compiles clever emails so you can do just that.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.
Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Tue 8/10 at 11 a.m. –
You could simply ask your members where they lie on the digital readiness spectrum but you’ll run up against two challenges: they may not respond truthfully to your survey or they may not respond at all. Who’s opened your email newsletter and clicked on links to content? Identifying the Digital Readiness of Members.
Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., Location: Chicago IL.
Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A new episode is posted every Monday by 1 p.m., or subscribe for updates. Host: Rogue Tulips LLC.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.
Associations are looking for innovative association management software (AMS) like emailmarketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Certifications and credentials. Industry news and information. Members join professional organizations to stay in the know.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers. Guest: Michael Butera, President & CEO, Association ActiVision.
Grow membership and revenue fast with sales funnel and marketing automation. Keep members engaged with event management, member forums, and educational certification tools. Part of what makes GrowthZone so unique is that we fully customize your AMS to fit the specific needs of your association. Integrations: QuickBooks, DonorSearch.
Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of emailmarketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.
But that’s where a marketing plan can help. Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members.
Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular emailmarketing. Today, Katelyn shares how the new welcome series fit into their revamped emailmarketing strategy, how it was implemented, and its results.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too. “If
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Host: PCMA Digital Event Strategist Certification. The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Download your free copy of our 2018 Association Survey Results. Online customer support portal.
Emailmarketing. Emailmarketing. Education subscriptions and certifications. Personalized email campaigns. Website Certifications and training. Emailmarketing. Social media capabilities Certifications. Campaigns and emailmarketing. Website CMS. Donor management.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gain insights and tear down the biggest barriers with digital properties such as your website, member communities, credentialing paths, member surveys, platforms, or any other online member interaction point.?Learn Guest: Fern Carbonell.
Better yet, survey your current members to ask what you could be doing better! Spread the word about your membership drive via: Social media platforms Emailmarketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more!
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. It also: Adds member value.
Emailmarketing. Emailmarketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Member engagement surveys. When is the best time to send out surveys and polls? Live events. Live events.
They evolved to include features and functions like email, directories, event registration, content management and website upkeep. Today, it’s common for an association software suite to support job boards, blogs, forums, surveys and even business analytics. And that’s only a sampling of the abilities of most of today’s AMS solutions.
Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Marketing Tools : Social media and emailmarketing functionalities. Associations bring together industry professionals within specific fields, such as writing, culinary arts, or accounting.
Online registration and early bird check-ins can dramatically reduce registration lines at the onset of conferences, expos, certification courses and similar events. Emailmarketing: Emailmarketing tools can send specific campaigns to targeted lists, then track their click rates, perform A/B tests on subject lines or banner images and more.
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. We also provided other member-outreach services such as social media , emailmarketing and a weekly digital publication , to maximize the publicity.
Mogli SMS is a two-way text messaging, surveys, and chatbot tool available in Salesforce that associations can take advantage of. Mogli SMS allows you to create and send out SMS surveys. Assessments and certifications. You can award certificates to members who complete the classes and tests. Targeted emails.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
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