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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. Association AI. More info/register. 1 CMP credit. .

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150
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Association Brain Food: 2.7.25

Reid All About it

Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.

Chicago 275
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Association Brain Food: 12.6.24

Reid All About it

Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Content strategy. More info/register (ASAE members only). More info/register.

Content 213
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.