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In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. 1 CAE credit. More info/register. 1 CAE credit. Thu 3/6 at 10 a.m. 1 CAE credit. More info/register.
Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.
Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.
. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Stephanie Murphy, member of Congress representing Orlando, Florida.
Hester Ndoja, CAE Florida Society of Association Executives. At the Florida Society of Association Executives , a membership dues grant specifically for professionals in the field of association management grew out of a recognized need to help people who still need financial assistance diving in to the association community.
In the years I’ve served on the Board for the Gainesville Chapter of the Florida Public Relations Association ( FPRA Gainesville ), we’ve asked ourselves this same question. Include member news in your communications, which allows members to market their organization to others. Support member certification.
Florida Society of Association Executives ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Organizer: AWTC.
Larger associations are independent corporations that usually have a physical presence, like offices, financial assets, and maybe other assets like intellectual property, or a certification or inspection program that the organization sells for a fee. Associations and non-profits employed more than 1.6 million people in 2009.
Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey.
A few weeks ago, the Southwest Florida Ohio State Alumni Club emailed to say they had two tickets for the Ohio State at Michigan football game. Each stamp earns one entry into a drawing for a $750 gift certificate. Goodwill Industries of Southwest Florida gives rewards to both its employees and its customers.
A new nonprofit organization founded by six resort hotels aims to help travelers in their search for healthy destinations through a new certification process that will evaluate hotels’ wellness programs and services. Those properties that receive certification are eligible for a variety of benefits, including.
However you exchange your information, it has a certain look to it: the design on your paper card, the photos you choose for your online profile, the certifications you choose to include next to your name. Kelly Clark is the manager for online marketing with Naylor Association Solutions. About The Author.
The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC. For example, the Toronto Chapter of NAIOP introduced a Mentoring Program creating mentoring software that matches mentors with mentees resulting in 14 chapters piloted, replicated, and launched their own mentoring program.
According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.
The tragic collapse of the Champlain Towers in Florida has forced lenders and other industry stakeholders to look for clear and standardized guidance on how to analyze ongoing risk in residential buildings with aging infrastructure and significant deferred maintenance.
Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies.
In Florida, for example, lawmakers tried—and failed—to pass a measure that would have set aside for $5 million in state funds market the state as a medical-tourism destination to a global audience. Trend taking off in USA, too: Medical tourism is not all about Americans leaving the United States to get procedures abroad, either.
You can manage online content, track educational credits, issue certificates and more, all from one comprehensive interface. The Florida Society of Association Executives launched their Classroom LMS program in December of 2021. Automate learning with a structured educational experience that automatically issues certifications.
Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. One-size-fits-all membership marketing doesn’t work. . Marketing association membership to older millennials. Certification programs. Job boards.
The possibilities for incentivizing fundraising are endless – we’ve seen nonprofits offer anything from t-shirts to raffle tickets to gift certificates to their fundraisers. Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider.
Word-of-mouth marketing. Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. Host: American Marketing Association. Speaker: Mark Bornstein, VP, Content Marketing, ON24.
We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.
Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Moonshot Moment Goal for the Indian River County public schools in Florida is to have 90% of all students reading at grade level by third grade. They could start with one of your certificate programs.
Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Moonshot Moment Goal for the Indian River County public schools in Florida is to have 90% of all students reading at grade level by third grade. They could start with one of your certificate programs.
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