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The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. Highlights. Removed three membership grades when members become honorary, presidential, or lifetime.
Jerry’s book, Association Law Handbook , is in the Fifth Edition and it’s a great reference tool for association and non-profit lawyers. On most days I answer regulatory questions but I’m also involved in designing socialmedia strategies, managing finances, recruiting new members, and planning future events.
The ambassadors can take part in many activities, including promoting your brand on socialmedia, representing your brand at online and offline events to engage with potential members, creating content, sharing testimonials, and providing valuable feedback on your products and services. First, you must identify ideal ambassadors.
If you can’t afford to outsource this task, a new guide from Crimcheck for Associations shares how to do a proper, ethical, and fair socialmedia screening on potential hires. Presenter: Brooke Wilson, CMP, Experience Design Manager at 360 Live Media. Host: Certification Network Group. Tue 9/27 at 2 p.m. –
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