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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Association Brain Food: 12.20.24

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Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Bruce Rosenthal and Dan Kowitz explain how associations can leverage the policy expertise of corporate sponsors to help conduct and develop government affairs research and resources.

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April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks.

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Association Brain Food: 11.15.24

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How many of you received training before taking on a committee liaison role? Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls.

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Association Brain Food: 2.7.25

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Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your associations education portfolio. Snack pack How to ensure your association’s communications cut through the inbox clutter.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Matt Cameron, managing partner at Sales Ops Central, wrote an excellent guide on how to build a sales ops unit for fast growing companies. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Market training.

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Association Brain Food: 10.11.24

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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Association AI.