Reid All About it

JANUARY 10, 2025

Clowder explains how to improve new member onboarding with your association’s membership app. They describe how to extend the life of your webinars while expanding your associations educational portfolio. YMCareers explains how to become THE career development destination for your members and industry professionals.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 28, 2025

They explain how to extend the life of your webinars while expanding your associations educational portfolio. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.

DC 258

DC Education Arlington Case Study 258

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

EventMobi: Association Events

JULY 25, 2024

That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. These workshops may convey specific tactics or advice, or they may be highly interactive.

How To 263

How To Social Media Education Certificate 263

GrowthZone

JUNE 5, 2020

In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. Marketing, Public Relations, and Communications. The benefits of CAE certification include: Individual.

Certificate 137

Certificate Analysis Survey Social Media 137

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

Content 213

Content Strategy Revenue Education 213

Association Analytics

NOVEMBER 18, 2024

That said, the reality is that lack of knowledge of just how to “do analytics”, while commonly cited as a barrier, shouldn’t prevent progress down the data-informed road. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.”

Analysis 169

Analysis LMS Tools Resources 169

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Ernie Smith, Associations Now ). Host: ASAE.

LMS 369

LMS Certificate America Committee 369

WBT Systems

MAY 23, 2017

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. How to Help Your Members Develop the Learning Habit. Provide context for ‘how-to’ content—show them how to take what they’ve learned and apply it immediately to their work.

How To 210

How To LMS Tips Class 210

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering.

How To 152

How To Certificate Course Revenue 152

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. How to Go Virtual (While Still Creating an Engaging Experience). Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Fri 5/22 at 1 p.m. –

Certificate 369

Certificate Revenue Conference North Carolina 369

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. Yes, this will probably increase your registration numbers, but how are you getting the word out there?

How To 179

How To Social Media Price Discount 179

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Montana 362

Montana Revenue Case Study Innovation 362

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 204

How To LMS Video Education 204

Membersuite

MARCH 8, 2022

In this reshuffle, your association is in a prime position to offer certification programs to professionals working in and entering your industry. So if you haven’t yet, now is the time to get your team and technology ready to take advantage of this massive market growth potential. Why Certifications Are More in Demand Than Ever.

Certificate 112

Certificate Software Revenue Technology 112

Reid All About it

SEPTEMBER 13, 2024

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Certificate 370

Certificate System Dallas Recruiting 370

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

Content 117

Content Marketing How To LMS 117

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

LMS 361

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Membership survey.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Education Survey Certificate 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. New association event. Fri 11/10 at 4 p.m.

Certificate 291

Certificate Price Tools Member Engagement 291

Blue Sky eLearn

JUNE 7, 2019

This ensures that the courses your members complete and the certificates they earn are reflected automatically in their member profiles. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management. Integrate your eLearning platform and your AMS.

How To 183

How To Course Software Content 183

WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Prior to the digital revolution, these credentials were called certificates of completion. Badges recognize program and certificate completion, with badge color based on skill level.

LMS 253

LMS Certificate Library Education 253

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. eLearningDOC explains why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. . |

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing? Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

AUGUST 9, 2024

eLearningDOC describes why microlearning is an ideal learning format for busy professionals and how to add it to your association’s education portfolio. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Microlearning. Conference design. AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

NXUnite

SEPTEMBER 16, 2024

AI can quickly and easily organize important candidate data, such as demographics and certifications, into digital profiles in your database. Down the line, the nonprofit wants to hire an in-house marketing coordinator for its fundraising initiatives. An applicant with a degree in marketing applies for the fundraising role.

How To 130

How To Software Review Process 130

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS Recruiting Recruitment 370