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Insight Guide is conducting research on industry suppliers’ engagement with associations. Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. More info/register.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Engage with industry innovators and thought leaders. Awards program.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations. Value of Digital Badges for Association Members.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. SEO industry r esearch predicts a decline in organic search traffic. This IRL opportunity to socialize and network with your industry peers is brought to you by the generous support of our sponsors.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Legalese with the Ladies: What Washington Has in Store for Events in 2025 Hear how the changing political landscape could shake up the events industry.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Membership value. Association AI. Host: rasa.io
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Elizabeth Stice at Current offers a slant from outside our industry on why membership organizations are worth the effort.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Education revenue. Hmm, that’s what my industry partner clients do. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Anything you think we are missing? Comment below! Sponsorships.
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Talk about your association and its particular industry and benefits.
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. They became “ virtual certified.” 1 CMP credit.
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Tax reform threat. Purchasing decisions.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Why there won’t be a meeting industry new normal. (by Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. Affordable membership. CAE credits.
Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. VHMA was […].
The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 6/22 from 9 a.m. Wed 6/23 at 12 p.m.
James Young at Product Community shares ten revenue-generating product ideas. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Product ideas. But how do you get it? More info/register. More info/register.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. 1 CMP credit. More info/register.
Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Membership app adoption. AI for associations. More info/register. 1 CAE credit.
If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Professionals in Certification Networking Event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual job fairs. 1 CAE credit. .
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Association member communications. Educational coaches. CAE credits.
The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Licensing: The corporate training industry (this excludes associations) represents over 160 Billion in North America alone.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Cvent.
Everyone wants to land a great job and your association has the industry connections to make that happen. Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Members-Only Job Boards.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Today, It’s not just your industry-leading info, your subject matter experts and your networking opportunities. Print magazines. Generation Z. Why Do Your Members Need Your Association? More info/register. .
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.
“ The Association Role in the New Education Paradigm ”, a recently published whitepaper, outlines the potential for Associations to lead a much needed change in the current education industry. But they ask – are associations ready to lead this change? “We Attracting New Members with Association Education Programs. “We
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
Does your association have a career section for people curious about entering your industry or profession? I love this page from SEMI about the semiconductor industry. One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.”
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.
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