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NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

GrowthZone

JUNE 5, 2020

In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. Leadership. Marketing, Public Relations, and Communications. serve the public. Governance and Structure.

Certificate 137

Certificate Analysis Survey Social Media 137

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Education Survey Certificate 370

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SEPTEMBER 13, 2024

Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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FEBRUARY 28, 2025

The resulting data will help you prioritize resources and guide conversations with your leadership. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.

DC 258

DC Education Arlington Case Study 258

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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APRIL 18, 2025

During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact. to 4:10 p.m.

Strategy 270

Strategy Member Engagement Software Revenue 270

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Case Study Innovation 362

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

WBT Systems

APRIL 25, 2017

Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

LMS 253

LMS Certificate Library Education 253

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade.

Certificate 72

Certificate Leadership millennials Report 72

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.

Certificate 291

Certificate Price Tools Member Engagement 291

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind). 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

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FEBRUARY 2, 2024

They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Generation Z.

Certificate 275

Certificate Denver South Carolina Strategy 275

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Learn more.

Leadership 112

Leadership FAQ Member Engagement Member Experience 112

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 233

Revenue Chicago Leadership Education 233

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. Why your association needs to develop a content marketing model. Do so by fostering a culture of thought leadership within your association.

Content 119

Content Marketing How To LMS 119

Wild Apricot

DECEMBER 21, 2017

Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Corporate culture, scale, target markets, and sales maturity are just some of the factors that shape the ideal sales operations structure for each organization. .

How To 404

How To Process Tools Software 404

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Revenue Technology Communications 322

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Leadership 207

Leadership Revenue Committee Certificate 207

Blue Sky eLearn

JUNE 23, 2017

Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering. Try These On.

Price 193

Price Revenue Certificate Course 193

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Strategy Education Price 370

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear what works, where to focus your resources, marketing, management, and tracking. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it. CAE credits.

Revenue 335

Revenue Conference Education Resources 335

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Education 351

Association Adviser

FEBRUARY 22, 2019

What Is Inclusive Leadership? Inclusive leadership is a complicated topic. Leadership itself is multifaceted and we’ve seen a change in leadership over time. Leadership used to be very focused on command-and-control. Inclusive leadership takes that one step further. Acquiring talent is costly.

Leadership 91

Leadership Certificate Social Media Technology 91

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Data Is for Marketers.

millennials 307

millennials Montana Education Certificate 307

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. A new episode is posted every Monday by 1 p.m. Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Certificate 275

Certificate Denver Case Study Newsletter 275

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DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Join KiKi in an online chat to explore the “what if” ideas you have about associations, marketing, and more. Slefo, Ad Age ).

Vermont 285

Vermont DC Washington Education 285

HighRoad Solution

APRIL 30, 2025

Its now wrapped around education, thought leadership, and presencebut impact and intentionality are spot on in these partnerships. He also stresses the value of thought leadership and collaboration: Even if we dont partner together, collaborating and creating a safe environment for buyers is still a win.

Case Study 88

Case Study Leadership Communications Revenue 88