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I am reminded of libraries, which in many ways, are quite similar to associations. I recently watched a great video , which showcased Vancouver’s central library branch, as they are intentionally employing non-traditional library offerings, in order to evolve with the Digital Age. Allow me to draw a comparative line.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Library downloads this week were almost equal to the downloads they saw in the whole first quarter.
Lets explore key strategies for connecting with young professionals. Members can complete courses at their own pace, earn relevant certifications, and ultimately fuel their own development. You can even offer industry-recognized certifications that appeal to younger members who are looking to improve their resumes.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. How have event strategies changed in the last 45 days and what does the future hold? Joe Post, Vice President Strategy, Adage Technologies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Create a Library of Content . The easiest way to start building up your library of content is recording your live virtual events. By charging people to access the library of content, you’ll also be increasing your revenue steam. Create content specifically for on-demand courses. How Do I Price It? . The age-old question!
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For $40/year, you can add your cookbooks to your EYB online library and quickly find a recipe you already own. Leave with tools you can use today to build a strategy that best fits your organization.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Does AAOMS have an online library available? How do I access the online library? We also need to be aware of the use and need for metadata that exists in digital badges vs. relying on traditional certificates or diplomas alone. What are some of the most common questions you get about eLearning? What software do I use?
The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. The nature of photography is changing, and at least one group is adapting its certificationstrategies to keep up with the latest trends.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
Discussion threads, resource libraries, gamification rules, automation rules – these are just a few of the built-in tools at your service to get members interested and draw them into participation. These automated email campaigns will build on your engagement and value strategy well. How to f ix it: Cover the common bases. No, no, no.
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.
Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.
They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.
Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Bulletin describes how a member app helps you nurture member engagement.
Impexium recommends five strategies for a change management framework. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Change management.
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. More info/register.
They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”
In a coffee shop with lots of noise or in a quiet, library-like setting? Q: Transfer: Let’s say you just attended a certification course. For me, it is important to look at what I can apply right now, what should be part of a longer-term strategy and what I want to explore further. Q: Learn: How do you learn best?
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Use a tool like Google Analytics to monitor traffic to your action pages and improve your CTA strategy. Store these in a resource library and ensure theyre in easy-to-access formats, like downloadable PDFs. Details on certification and training programs offered. Organization on-page information logically. Educational materials.
There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.
Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.
When taking on any new initiative, it’s best to develop a strategy so you don’t squander resources, especially when you’re trying to create an online learning program with a limited budget. At the end of a learning pathway, the learner receives a digital badge or certificate.
Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Pricing Strategy for Training Courses: Subscription vs. One-Time-Fee. Subscription models , also called membership-based models, describe those in which members receive access to your entire eLearning library in exchange for a monthly, quarterly, or even annual fee.
Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Gaining a Competitive Edge with Content Strategy (Washington DC).
While this is a good instinct, the lure of repurposing recorded content as eLearning is resulting in digital libraries full of under-utilized content. Are they a good way for an association to “start to get into the business of certification?” ” Do they carry the clout and legal weight of a regular certification?
Lucidchart : Free single user account with access to Lucidchart introductory library and basic templates. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. Docusign : Free access to Docusign for managing electronic agreements. Through June 30, 2020.
Read our blog to discover four helpful strategies to drive success at your organization. Tips to add interactive elements like quizzes and polls Depending on your continuing education industry, you likely have specific requirements for learners to earn a certification, complete continuing education hours, or finish a program.
Member portals: Allow members to manage their membership online, track certificates, event registrations and more. When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. Some of these systems don’t fit seamlessly together.
It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. For example, a basic membership could include access to digital resources and newsletters, while a premium membership might offer exclusive event access, discounts on certifications, and more.
To help you navigate Salesforce and the marketplace of tools that would be useful to associations, we’ve prepared these essential best practices and strategies for making the most of the world’s leading CRM: The Basics: What is Salesforce? Using Salesforce: 5 Membership Management Strategies Fonteva: The Ultimate Salesforce-Native AMS.
Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Growing Together.
A user does a quick Google search for a training service or professional certification they need. Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy.
For your members, measuring this change allows them to achieve certifications, licenses, and accreditation to build their professional profiles. Let’s walk through five tips to apply to your overall assessment strategy to ensure these experiences are high-value. Assess learners before, during, and after courses.
Yes, some associations have certification programs. Universities have the resources to design courses and certification and the desire to generate additional revenue. ATD doesn’t include associations in their workforce development research, and associations are just a bit player in the overall certification industry.
While they’re there, they’re posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Library downloads this week were almost equal to the downloads they saw in the whole first quarter.
Is your communication strategy lacking? Is your marketing strategy falling short? If you suspect this is the case, it’s time to start brainstorming how to upgrade your program’s benefits and strategies to keep members engaged. This may mean updating your courses on a regular basis as technology and strategies evolve.
As the primary value proposition of cloud continues to shift from “cost/efficiency” to “innovation acceleration,” multi-cloud strategies should play a crucial role in this transformation. Trained staff in this area should have a minimum of an ITIL Foundations certification. Security. Application development. Project management.
Unlike the more product-focused training services we offer, this initiative is centered around learning opportunities such as technical resources, certificate programs, and e-training webinars, committed to expanding our members’ expertise, careers, and individual contribution to their industry.
It might be time to consider investing in your CE program’s webinar strategy. Strategies to create a successful continuing education webinar Here are six best practices to create a successful webinar experience for your CE learners: 1. Webinars can help you reach more learners and boost learner comprehension. Diversify content.
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