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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Award winner recognition. AI tools course.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.
Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Practice implementing zero-based budgeting strategies in sample scenarios. 1 CAE credit.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. You can add magazines and websites too, which is how I found the Cook’s recipe. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.
In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
The authors of the whitepaper cite Georgetown University noting “Industry-based certifications address several problems that postsecondary credentials currently face: relevance, accountability, consistency, and portability.”
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. Location: Washington DC.
Sponsorship strategy. Andrew Sullivan, New York Magazine ). We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.
Data strategy. Host: Certification Network Group Speakers: Dawn Crowell Murphy, Special Counsel, Nonprofit Organizations practice, Pillsbury Winthrop Shaw Pittman LLP Allison M. They also suggest topics you should ask about during your discussions with vendors. Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace.
So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.
Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. Aligning Partnerships with Mission and Strategy For Edessa, every partnership starts with AMAs strategic plan: Like any other business, there should be a strategic vision.
Two recently recently published articles in Associations Now magazine reference the report “ Tech Success for Associations ” and challenge associations to: think strategically about how they use technology to serve their members , learn quickly how to adapt their use of technology to better support members’ expectations.
Moderator: Heather Story, consultant, Volunteer Strategies. Host: Certification Network Group. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Host: Training Magazine Network. Become a Survey Savant: Modern Strategies for Building Actionable Insights. We all have stories to tell!
Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. . Why Your Association Needs to Embrace a “Digital First” Strategy.
They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. The remote work IT bag.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Since then, the group has discussed a wide range of topics, with a particular focus on shifting and adapting strategies, practices, and mindsets amid the coronavirus pandemic. James Lancaster, Editor, AMI Magazine. More info. .
By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in.
Danny Lewis, Smithsonian Magazine ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most association execs understand how the Americans with Disabilities Act (ADA) applies to meetings, certification exams and online courses, but what about one of your key public spaces—your website?
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. Event gamification.
This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Newsletter/magazine articles. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media. Case studies.
Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. The conference regularly generates 60 percent of their revenue. Social media advertising.
Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Game-Changing Email Strategies to Dominate the Inbox in Q4. Host: Certification Network Group. 1 CMP credit. More info/register.
In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate. Certificates such as this are pretty straightforward to renew, so it’s a terrible oversight on their part,” James Miller of TechSpot wrote of the incident. Learn from your mistakes.
Members, do you know if your association has a magazine? Do you know if they offer a certification? Today, Aplebaum oversees the commission for the Certified Association Executive certificate. Members: Know Your Benefits. Do you know if you can write for it or advertise? When is your association’s next educational event?
Association staffers might believe cyber attackers wouldn’t come after their organizations, but CPO Magazine reports half of all cyber attacks are aimed at small businesses, so having a conversation about cybersecurity is imperative for any organization. .
Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy. 1 CAE credit.
They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Then create a communications strategy based on specific feedback and data. About The Author.
Be supportive of millennials who seek out advanced degrees, industry certifications, in-person training and online webinars. Sarah Sain is a senior content strategy and development manager with Naylor Association Solutions, working exclusively with society of association executive and meeting professional clients. About The Author.
Here are five data categories to examine and refine for your customer-intelligence strategy: Firmographics — The kind of company your customer works for should be a mandatory field. These may include certifications, professional degrees, college, gender, ethnicity, age, etc. Mandatory fields should be kept to a minimum.
Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. Kabbage : Free account through Kabbage Payments, sharing your custom gift certificate URL on your website, through social media, and in other communications. to your members courtesy of your association.
According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world. The perfect strategy will offer products or services for your association that give your members added value. “It’s
Products that are the most popular in the US are magazines, standards/codes/good practices, and peer review journals. When looking at a segmentation of the audience, newer US members act like non member customers – they want certification and practical training. To view the entire deck of charts go here.
Gerald Leonard, PM World 360 Magazine ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits before we get to next week’s free webinars: Always use the double opt-in for email introductions. An excellent and considerate idea. Anand Sanwal, CB Insights ).
Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Subscribe to receive via e-mail.
Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.
CEU And Certification Challenges When you layer those stats with the fact that CEUs are rapidly being commoditized, it’s pretty much a race to the bottom. The challenge with many certifications is that passing a test of memorization questions is no longer seen by employers as leading to better on-the-job performance.
As we begin to move through the phases of the Covid-19 recovery strategy businesses are beginning to come out of hibernation, look to the future and explore the challenges presented by going back to work. The panel included: Caroline Clift, Editor at Stand Out magazine. Andrew Thomas, Publishing Editor at Communicate magazine.
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