WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

JULY 31, 2018

To Millennial Leaders. Millennials make up the largest majority in the U.S. Millennials make up the largest majority in the U.S. As more and more millennials become leaders in their industries, I think the new standard of prerequisites to get a job will be less dependent on a four-year degree. And Your Association.

millennials 174

millennials Education Certificate Technology 174

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Data Is for Marketers.

millennials 307

millennials Montana Education Certificate 307

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. We can do better.”.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

CBE creates opportunities for digital badges, certification and micro-credentials to visually demonstrate ongoing growth and professional development for adult learners who seek career opportunities and advancement without waiting for completion of a terminal degree as the only signal of qualifications for employment. We can do better.”.

Education 180

Education Mooc millennials Certificate 180

WBT Systems

FEBRUARY 28, 2017

Most certification academic standards have limited value – without the ability to apply learning. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. 1 CAE credit.

Mooc 212

Mooc Certificate DC millennials 212

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.

Education 150

Education LMS Learning Management System Certificate 150

Reid All About it

MAY 21, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). A certification? Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. or subscribe for updates.

Columbus 39

Columbus millennials LMS North Carolina 39

Nimble AMS

MAY 13, 2022

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.

millennials 105

millennials Certificate Member Engagement Tips 105

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education Certificate 150

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Double Your Member Engagement with Very Little Marketing. I have it easy, you may too.

Montana 369

Montana Education Conference Member Engagement 369

Associations Now

NOVEMBER 1, 2019

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. In a job market where competition is aggressive and a new position is always around the corner, employees want a skills upgrade. The post Wanna Boost Employee Retention?

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Certificate Leadership millennials Report 71

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Washington millennials Chicago 122

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

millennials Leadership Marketing Social Media 60

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 264

Education Tips Technology Tools 264

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Aaron Wolowiec

JANUARY 12, 2016

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For

Certificate 100

Certificate Revenue System millennials 100

Reid All About it

FEBRUARY 5, 2016

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. – Promoting Online Education & Certification. the chat topic is: How Associations are Attracting Millennial Members.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. Associations are in this very special place of trust; they have the trust of their members and the great industry they support.

Certificate 112

Certificate United States Tools millennials 112

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Association Analytics

SEPTEMBER 23, 2024

Gen Z don’t answer the phone, boomers are retiring and exiting the professions, and millennials and Gen-X are too busy to take advantage of the traditional opportunities of association membership. And better yet, they’re engaged, they’re clicking on emails, they’re taking a course, they might even be considering going for that certification.

Member Engagement 169

Member Engagement Tools millennials Course 169

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education. Professional Growth.

Member Engagement 240

Member Engagement Recruiting Recruitment Tips 240

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Associations Now

AUGUST 4, 2016

A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?

millennials 40

millennials Press Release Certificate Survey 40

Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. or subscribe for updates.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI. More info/register. What’s the future of trust in an AI-driven world?

Strategy 281

Strategy Video Technology Education 281

Reid All About it

AUGUST 23, 2019

According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Why you should have a Chief Value Officer instead of a Chief Marketing Officer. Dan Lautman, DelCor ). Edith Zimmerman, The Cut ). Vince Jeffs, CustomerThink ).

millennials 37

millennials Member Engagement Tools Education 37