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Association Brain Food: 11.8.24

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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. I’m happy to feature it as long as it’s not too product-centric. Awards presentations. More info/register.

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Association Brain Food: 11.15.24

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Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric. Some association professionals have a lot to learn about basic human psychology and true inclusion. Yeah, me neither.

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Association Brain Food: 4.4.25

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Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 258
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Association Brain Food: 2.7.25

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Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Association SEO course. Microlearning. Microlearning.

Chicago 275
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Association Brain Food: 5.9.25

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MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 8 a.m.*

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Association Brain Food: 1.17.25

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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264
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Association Brain Food: 10.11.24

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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Video marketing. I’m happy to feature it as long as it’s not too product-centric.