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Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. Watch the video to see workshop expert Liz Lathan share her top tips on how to build engaging workshops for association members. “I Of course, not all workshop formats are created equal.
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Kick Off Session for the Virtual Workshop for Association Professionals. 1 CAE credit.
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. at the number of workshop, event, or conference reg forms that still fail to ask even ONE question about what ppl hope to gain from the experience. Kristi Hedges, Forbes ).
Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Quick hits.
Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.
It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day.
Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. Put non-members into a special marketing campaign.
This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. Host: Sidecar.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Dive deeper into the foundational elements of digital marketing success. Host: American Marketing Association.
Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. Crisis Response Workshop for Associations.
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. –
A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. We’ve all gotten emails asking us to “register for this webcast” or take part in another workshop. Have a marketing campaign in place and ready to go.
Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.
Some popular types of events your association can virtually host using an LMS include: Webinars: These online seminars involve presentations, workshops, or panel discussions on various topics of interest. Workshops can cover a range of subjects, from technical skills to leadership development. Offer certification programs.
Listen in as we step through our 2024 plans quarter by quarter, highlighting the webinars, master classes, certificate programs and jump starter workshops we currently have planned for you. Passes are required to participate in jump starters and to work on the certificate programs. Interested in attending some or all?
This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.
Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.
The learning management system (LMS) market has exploded in response. Workshop participants told Amanda Kaiser that online attendees are more challenging to engage than any other segment, so she’s sharing advice on hosting super engaging virtual meetings. To understand and get close to your members, follow marketing technology trends.
Here at Nonprofit Marketing Guide, we specialize in nonprofit marketing training. That’s why our nonprofit marketing training menu offers so many different styles and topics —and we’ve just added a couple more! Popular webinars include social media, email marketing, and video trends for nonprofits.
Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email MarketingWorkshop.
If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Offer a customization option.
I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday. Hear about the ROI on a DES certification, what types of job responsibilities pursue a DES, and how a DES can elevate your career and skill set. Tue 7/9 at 1 p.m.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Discover the tools you need to combat burnout on your marketing team and build a healthy and productive working environment.
Learn how societies and publishers are taking professional education online, whether continuing education, maintenance of certification training, or offerings to help clinicians or practitioners keep current with the latest advances in their field. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio).
Facilitative Listening Skills Workshop. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. 1 CAE credit. More info/register. More info. .
Let’s wrap up the month of June with the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… If you want to attend all of our webinars and workshops or enroll in our NEW MarketingCertificate Programs, you’ll want an All-Access Pass. Sale ends July 5th!
According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?
The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. In-person workshop? Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Host: Content Marketing Institute.
In 2025, members will expect, not just desire, educational resources like certifications, workshops, webinars and courses. For example, a project management association could offer an Agile certification. A digital marketing group might host workshops on search engine optimization (SEO) trends.
Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.
He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. Blue Sky eLearns guide to association LMSs goes into detail about a few core features of this tool: Certification and credentialing. Reporting and analytics.
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