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In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.
Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Learn to recognize and analyze key metrics that impact memberengagement and loyalty.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Socialmedia and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. 1 CAE credit.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Memberengagement. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Call-a-member month. Association AI.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Coincidence? Education revenue. 1 CAE credit. More info/register. 1 CAE credit.
Is your association looking to boost memberengagement in the new year? To increase member connection and loyalty in your organization in 2023, you’ll want to p repar e your memberengagement strategy today. We’re here to help your association take its memberengagement to the next level with four valuable tips.
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid socialmedia ads, along with launching a new welcome series. Highlights. Highlights.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Challenge your understanding of your association’s members. Discuss emerging trends in memberengagement and learning preferences.
Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth. CAE credit.
It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Memberengagement. To understand and get close to your members, follow marketing technology trends. Membership. 1 CAE credit.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement.
The systems and tools you use must be flexible enough to accommodate how your membersengage. Consider the necessities of today’s “on-demand” world; mobile responsive, video embedding, socialmedia feeds and single sign-on access. Bring Member Connections Back to You. Modernize Learning and Certification Programs.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Lesedi Lesetedi. Tue 6/22 from 9 a.m.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. MemberEngagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.”
Associations have the ability to make large economic impacts on closing the skills gap through learning and certifications and being the resource for the most qualified talent in the industry. This presents a lot of opportunities for associations to grow revenue and member value through an online job board.
No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong. That said, it’s important to think about boosting memberengagement as the best way to set your recruitment strategy up for long-term success.¹. Offer online learning opportunities. Online lectures.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge memberengagement. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Tue 3/9 at 12 p.m. More info/register. 1 CAE credit.
We know that a good education program can be a valued benefit to offer members, helping to increase memberengagement. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. Mertz, CAE (@DianaTMertz) November 14, 2016.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Matchbox Virtual Media. More info/register. Mon 4/13 at 2 p.m.
Increasingly, associations are adopting Learning Management Systems (LMS) to help simplify the administration and delivery of education and certification programs to a membership that is more geographically dispersed, increasingly busy, and dealing with a changing economy which can make it more difficult to attend meetings and conferences in person.
While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: memberengagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Q&A Sessions. Thank-You Events.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Memberengagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. Host: Matchbox Virtual Media. Virtual conferences.
Content curation has been around for hundreds of years, since humans started collecting and organizing information and artifacts, but it has taken on a new meaning in this age of the internet and socialmedia – now there is more information at your fingertips than ever before. Curation is more than just collecting information, however.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Re-Engage Virtual: Planning the Event of Tomorrow. MemberEngagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Tue 7/6 at 12 p.m. Data Analytics Network “Office Hours”.
Leverage socialmedia. Thank the nurses at your organization by utilizing your socialmedia platforms. Share thoughtful graphics, pictures, and member highlights to shout out certain individuals who’ve accomplished professional landmarks in the nursing profession. Utilize your online community. Download now
Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. But before all of that, win their trust by offering them insightful and engaging content at no cost. Resource: 6 Key Features of the Best Learning Management Systems.
However, with the right software, mindset, and this guide, your event will generate more value and memberengagement for your association. Encourage current members to volunteer for events or try and recruit others for you. Focus on your socialmedia marketing strategies.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Blue Sky eLearns guide to association LMSs goes into detail about a few core features of this tool: Certification and credentialing. At the end of specific courses, members should be awarded certificates confirming the completion of their training. Reporting and analytics. Virtual meetings. Manage a content calendar.
If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it. Think of how socialmedia networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Unlike socialmedia channels, your association controls your app—a tangible daily reminder of membership value. Membership app. Micro-volunteering. More info/register. Location: Chicago IL.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, socialmedia pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Fri 9/20 at 4 p.m. 1 CAE credit.
Implementing modern technology is a fantastic first step to boosting memberengagement, but your association shouldn’t stop there. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Certifications and credentials. Member priorities are always shifting.
Whether your association is made up of professionals in the same field or alumni who went to the same university, memberengagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Ensure you create content that speaks to your members and is interesting to non-members within your industry.
These opportunities to lead in changing professional education will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries. So what do you need to know? Trends Impacting Associations Right Now.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board. Ask, Capture and Act to Engage New and Renewing Members.
New memberengagement. The 2022 New MemberEngagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new memberengagement. But 62,000 people completed the course and earned a certificate. Tue 12/6 at 1 p.m. –
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of socialmedia fundraising.
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