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Association Brain Food: 11.8.24

Reid All About it

Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. and intangible benefits of certification (e.g., Receive a fresh perspective on the value of certification.

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Optimizing The Member Experience on Your Association Website

Sequence Consulting

This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Add a search function.

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Association Brain Food: 8.1.25

Reid All About it

At Trade Show News Network, Tommy Goodwin describes how the One Big Beautiful Bill Act addresses workforce challenges through expanded Pell Grant eligibility for short-term training programs and 529 savings plan coverage for industry certifications. Make sure your credentialing landing pages include this news. Build your own disruptor.

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Association Brain Food: 2.28.25

Reid All About it

The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.

DC
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4 Ways Association Events Can Boost Member Retention

Sequence Consulting

By developing a strategy that consistently offers high-quality educational experiences and exclusive access to industry leaders, your association can strengthen its reputation as a professional development resource, increasing member satisfaction and long-term retention.

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How to Build Stronger Connections Among Association Members

Sequence Consulting

Encourage members to share blog posts or other online resources that interest them (which your app can also support!) Segment & Personalize Member Experiences All of your members have different backgrounds and preferences, so your engagement strategy shouldn’t be one size fits all.

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3 things to look for in an online learning software platform

Freestone

Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.