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Association Brain Food: 10.4.24

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The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. More info/register (ASAE members only). The Art And Science Of Certification: Building Credible And Engaging Experiences Learn how to craft certifications that truly engage learners and deliver results.

NJ 254
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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 52
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Association Brain Food: 11.1.24

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Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. . Ok, and then what?

Revenue 254
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Association Brain Food: 6.21.24

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Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. 1 CAE credit.

Arlington 259