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Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. Loyalty Programs : 86% of millennials join loyalty programs. of millennials are more likely to shop from stores with loyalty programs compared to 33.3% Millennials care.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.
Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. This is so sad. More info/register.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Experience a best-in-class virtual event to inspire and start building your new event strategy. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. A new episode is posted every Monday by 1 p.m. to 3:30 p.m.
Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Sarah Sain, Naylor Association Solutions. Yet, they still get a bad rap.
Most certification academic standards have limited value – without the ability to apply learning. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members. .
To Millennial Leaders. Millennials make up the largest majority in the U.S. Millennials make up the largest majority in the U.S. As more and more millennials become leaders in their industries, I think the new standard of prerequisites to get a job will be less dependent on a four-year degree.
Presenter: Nick Borelli, President and Strategist, Borelli Strategies. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals. Host: Association CareerHQ and Millennial Week DC. More info/register.
Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? In order to thrive, your engagement strategy must expand to reach all age demographics.
To provide online learning programs that your members will want to engage with, your association will need to be not just familiar with, but advocates for the benefits of digital solutions for communication, learning, and certification. The key to designing a new digital strategy or plan for association learning is to set achievable goals.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chapter sponsorships.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Theres a lot of hand-wringing about Millennials and Gen Zers who are not joiners. Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings. Share insights with boards and leadership to align strategies.
In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.
But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Sponsorship strategy. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. But it’s not the same experience for everyone.
Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.
– eLearning Strategy, Tactics & Responsive Planning. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Promoting Online Education & Certification. Tue 2/9 at 3:30 p.m.
Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees.
MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Certification/Continuing Education. Professional Growth.
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. So is the composition of the labor pool, as the entrance of the millennial generation, along with globalization and social change, increases employee diversity.”.
If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. Marketing to younger generations.
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Leveraging the Millennial Generation in your Workplace. 1 CAE credit. Host: ACGI.
Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles. Job Board Postings.
Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Member retention. Zoom fatigue.
The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For
Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.
Just imagine how difficult it is for new college graduates (many of whom are millennials and their successors, gen z) who have little to no real-life experience. For millennials and gen z, your current and future audiences, this skills gap is a major problem that your association can solve. Method #1) Develop a Certification Program.
Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Aaron Costello, Consultant, MG Strategy + Design. Yeah, that’s what they said too. 1 CAE credit.
Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.
For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.
Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register.
Tim Ebner at Associations Now describes four member engagement strategies they used to get feedback and buy-in, and deepen trust while navigating change. According to a new poll, 22 percent of millennials say they have “no friends” at all. According to a new poll, 22 percent of millennials say they have “no friends” at all.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Garth Jordan CSM, CSPO, CDT, Chief Strategy Officer, SVP, The Healthcare Financial Management Association. Contract Strategies for the Evolving Marketplace. How to Budget and Plan Your 2020 Content Marketing Strategy.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. Event gamification.
Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. with offices also in Alexandria, Va. hours away in Madison.
It’s not just Millennials. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Presenters: Chris Bonney, VP of Strategy, Gulo. Emma Langley, Velocity Partners ).
that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Although these skills aren’t always part of a certification or licensing curriculum, they’re necessary for effective management and leadership. Increased employee retention.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?
Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Belonging is more important than status, which they see as a Millennial value. Promote your practical skills-based credential programs that award digital badges, microcredentials, and certificates.
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.
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