This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively. For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. So why do we care? It can make sense to group people into age groups.
Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Gen Z and millennials. 1 CAE credit.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent). It’s human nature—the ego at work.
Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Sarah Sain, Naylor Association Solutions. Yet, they still get a bad rap.
Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.
Michael DiFrisco, Executive Director of the American Academy of Cosmetic Dentistry , surveyed members and found that 52% of accredited members were planning to retire in the next five years. Kelli Baxter, then Executive Director of the American Translators Association , surveyed members and found that 62% of members were close to retirement!
Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Online Survey Tools and Techniques.
Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). These could be created using old or expired test questions from previous exams. Create product bundles. Job Board Postings.
A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. While Gen Xers and millennials both most frequently selected management/leadership training, baby boomers do not.”. The post Wanna Boost Employee Retention?
Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. So is the composition of the labor pool, as the entrance of the millennial generation, along with globalization and social change, increases employee diversity.”.
For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.
The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For
You’ve probably seen survey reports about people registering later for events than in the past. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing.
But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Then please consider participating in.orgSource’s Creating the New Normal survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Envisioning the future. Virtual chat data.
Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.
While there are generational differences between what members want—millennials, for example, are looking to learn new skills and gain career advice, while gen Xers and boomers are more focused on continuing education and networking opportunities—the desire for education is strong across the board. The value of job boards.
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. I’m getting in the Christmas spirit.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. More info/register. Host: Informz.
An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.
And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. A recent survey showed the biggest reason younger members opt to join an organization is for ongoing education. Send a survey to ask them directly.
McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Some of them don’t even exist now. See how you measure up! Governance.
Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. MGI released its preliminary survey findings on membership in associations with individual, trade, and combined or hybrid membership models in a webinar hosted earlier this month.
This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Research surveys have concluded that members who are provided with professional education are 15 percent more engaged in their organizations. Increased Credibility.
It’s not just Millennials. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand.
Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. We got a lot of comments around F&B in the survey,” said Future Partners president and CEO Erin Francis-Cummings.
Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Quick hits.
Millennials and GenX, in particular, are deliberately seeking to work in organizations that support their professional growth. 58% of employees (62% of Millennials and GenX) say professional development contributes to their job satisfaction, a major factor in retention.” Survey the group and, as much as possible, interview individuals.
” The survey asked 1,030 members of professional associations about their primary motivations for joining, and it broke down responses by generational segment. For millennials, the benefit they seek most was clear: Jobs. Have you researched whether your certification leads to increased earnings? Cite numbers.
There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. That’s not just a Millennial thing; that’s a societal thing. You couldn’t identify them based on age. They want to see value.
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Cohen, I’m going to only talk about career stages and ages. Usability testing. Guest: Victoria Elliott. Tue 7/20 at 6 a.m.
This weekend I taught a three-hour session on Systems to students in Georgetown’s Organization Development and Change Leadership Certificate program. Previous post: Humanize and the Millennial Generation. Posted January 31, 2012. in Change , Leadership - 3 comments. Sometimes it yields some fascinating insights. 2 trackbacks }.
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)
Associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. The report this year includes additional information on engagement and certification programs along with chapter membership that you will find valuable.
According to IFT’s recent member satisfaction survey, Kneebone said the top three reasons members joined IFT were career-related: (a) to advance their careers, (b) to build their professional networks and (c) to build on their professional knowledge. What’s driving that trend? It needs to be an integrated strategy.”
Associations reporting increases in their five-year membership numbers are more likely to conduct regular member surveys than those reporting declines. Interestingly, millennials have remained constant since 2020, at 21%. The use of research positively correlates with encouraging membership numbers.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships.
Psychometrics Concepts in Professional Certification Process Gain a better understanding of the psychometric principles used to develop, administer, and interpret professional certification tests. Learn about the ethical and legal considerations related to certification processes. State of the association industry.
What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). Volunteer Match’s 2012 Millennial Impact Report. How can we get more Gen-Xers and Millennials involved? That’s not cool! So we answered them for this blog post. Find out more here.
Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Host: ASAE.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content