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Which way are enrollments that certification you offer trending? Running an association means you have to make sure your employees are happy and productive, and the board is getting what it wants or demands. The post Why Data SHOULD Drive Your Strategy appeared first on Association Analytics. Doesnt that sound nice?
Certification requirements. Can an association require membership for certification? Someone shared an article from Pillsbury Law that explains the legal risk and consequences of tying membership to certification. I’m happy to feature it as long as it’s not too product-centric. Awards presentations. More info/register.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. I’m happy to feature it as long as it’s not too product-centric. Staff committee liaison.
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Recruiting awards judges.
Impexium dives deep into proven strategies for membership renewals. The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Membership renewals. Membership course. Team messaging.
To answer these questions, I would like to focus on the structures that often guide the educational products provided by associations and how these structures can be used to illuminate three key needs of your constituents, which they seek to find when they examine your value proposition. I will leave that to the professionals.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Product development. Microlearning. 1 CAE credit.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. How well does your membership strategy and marketing align with her assertion? AI tools course. AIs impact.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. I’m happy to feature it as long as it’s not too product-centric.
When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.
Im happy to feature it as long as its not product-centric. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically. Fri 3/7 at 12 p.m.*
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Joe Post, Vice President Strategy, Adage Technologies.
I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Fri 6/18 at 11 a.m.* – The Labor Drought… Where Are the People. More info/register.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. AMS request for proposals (RFP).
I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and ProductStrategy for TopClass LMS by WBT Systems. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. I’m happy to feature it as long as it’s not too product-centric.
I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Gratitude practice.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events.
Daniel Larison, Eunomia ) The female pickup artists: a new group of influencers is peddling an old strategy, the art of entrapping a man. I’m happy to feature it as long as it’s not too product-centric. Explore the legal implications of certification programs and how to ensure that they are compliant with relevant regulations.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. I’ll be happy to feature it as long as it’s not too product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conferences.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. I’ll be happy to feature it as long as it’s not too product-centric. Professionals in Certification Networking Event. The future of work. We all used to think working from home was the future of work.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Print magazines.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. I’m happy to feature it as long as it’s not too product-centric. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s Member app.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Marketing virtual/online education.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. I’ll be happy to feature it as long as it’s not too product centric. Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. I’ll be happy to feature it as long as it’s not too product centric. Quick hits. Tue 2/9 at 2 p.m.
Another take on the young professional recruitment challenge comes from James Young of Product Community. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Content marketing.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I’m happy to feature it as long as it’s not too product-centric. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials?
Strategies for driving non-dues revenue. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. The related products can be events, courses, product, subscriptions, memberships, and more.?. Cross-sell. Get predictive.
I’ll be happy to feature it as long as it’s not too product-centric. Learn the five key web strategies that beat out your competition, engage members and prospects, grow revenue, and build a plan for 2020 and beyond. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CAE credits.
I’ll be happy to feature it as long as it’s not too product centric. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hmm, the same thing happens in associations.
I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. Host: RMK Productions. Kouba, President, RMK Productions. Tue 10/11 at 12 p.m. –
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. For a sponsored webinar, you don’t have to talk just about the product or service they provide. Bridge the Interaction Gap with Webinars.
Upon the completion of a learning pathway, the student receives a digital badge, certificate, and/or certification. When a learner completes a path—which can take anywhere from 10 to 68 hours—they can display a digital certificate on their LinkedIn profile. Certificate? Will an exam be required for certification?
I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Data to Drive Your Content Strategy & SEO. More info/register.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. I’m happy to feature it as long as it’s not too product-centric. Learn from your community and transform your association with cutting-edge strategies. Google doesn’t look kindly on AI-infused content. But how do they do it?
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