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Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar. 1 CAE credit.
They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. With 20 years of experience developing mentoring programs, Art of Mentoring knows both the art and the science. Membership marketing. CAE credit.
Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., No plan, no progress.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.
Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.
In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. Certificate programs Certificate programs offer your members valuable professional development opportunities. Plus, the opportunity to learn from someone 1:1 feels more personal than sitting in a seminar.
Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Certification Network Group Speakers: Donald A. Year-round attendee community. More info/register.
For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. More info/register. Host: YourMembership.
For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. More info/register. Host: YourMembership.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. or subscribe for updates. CAE credit.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Carlton Reed, president, Carlton Reed Seminars. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. A new episode is posted every Monday by 1 p.m. Tue 5/5 at 11:30 a.m.
Seminars, webinars or other special events. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. For example: Annual dues (including any separate SIG dues). Annual conference and/or trade show. Separate books, manuals or white papers. Political action committee donations.
It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Shout-out members on your social media.
• Acquire or maintain a certification (22%). So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association.
By recruiting and retaining Latino and Hispanic employees, associations will build a workforce that is better equipped to achieve success. Learn more about recruitment, retention, and leadership development to attract Hispanics/Latinos to expand your talent pool.
Associations also have a long history of providing various forms of credentialing, from certificates to high stakes certifications, that are themselves a form of the “job market signaling” in which so much of the value of higher education degrees resides. The Need for Leadership.
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