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What Do Members Want?

Association Analytics

It’s why every ASAE Annual or MM&C has session after session around surveying and asking and getting feedback from members. A recent Association Trends/Community Brands joint survey result showed just this, that the pros running the organization and the people they’re working for, look at the association in different ways.

Sample 169
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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Strategy 169
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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 258
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Association Brain Food: 12.6.24

Reid All About it

Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Now its time to review the current state and future use of AI in credentialing, including content ownership, intellectual property for AI-generated content, and applications in marketing.

Content 213
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Association Brain Food: 2.7.25

Reid All About it

Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection.

Chicago 275
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Association Brain Food: 2.28.25

Reid All About it

Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate. AMS selection. Is AI making us dumb?

DC 258
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.