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Why Data SHOULD Drive Your Strategy

Association Analytics

Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.

Strategy 169
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Association Brain Food: 11.15.24

Reid All About it

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.

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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 213
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. Association AI. More info/register.

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Association Brain Food: 2.7.25

Reid All About it

Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Employee onboarding. 1 CAE credit. Host: WorkerBee.TV

Chicago 275
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Why Do We Care About Generations?

Association Analytics

For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. What’s Their Interest? It’s a lot of work though!

Course 192