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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Choose your goal, assess the action needed, and tailor the content accordingly. New Audience Segments.

Texas 214
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ASAE Cites Discrimination, Business Impact in Testimony Opposing Texas Bill

Associations Now

As a Texas Senate committee considered a proposed “bathroom bill” in a Tuesday hearing, ASAE submitted written testimony opposing SB 6, saying the measure discriminates against members of the LGBT community and is bad for business. ASAE has thousands of members, business partners, and volunteer leaders who live and work in Texas.

Texas 72
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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Association AI. Learn how to create high-quality text, image, video, and other content through hands-on time in class. More info/register.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Tue 3/9 at 12 p.m.

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40+ Helpful Events Resources for Association Execs and EventProfs

AssociationChat

Where you can obtain the CIS – Certified Incentive Specialist and CITP – Certified Incentive Travel Professional certifications. Our chapters are also doing fantastic regular webinars and meetups and SITE Texas has a terrific podcast. ADMEinternational Destination Management Executives, DMCP Certification.

Resources 105
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CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Lisa Nance, CXPA Member and Treasury Client Experience Manager, Texas Capital Bank.

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Association Brain Food: 12.1.23

Reid All About it

Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., TCEA’s Community-Led Growth Journey Learn how the Texas Computer Education Association implemented a community-led growth strategy, positioning members at the core of their association’s strategy to achieve significant engagement, growth, and retention.

Strategy 275