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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Choose your goal, assess the action needed, and tailor the content accordingly. New Audience Segments.

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ASAE Cites Discrimination, Business Impact in Testimony Opposing Texas Bill

Associations Now

As a Texas Senate committee considered a proposed “bathroom bill” in a Tuesday hearing, ASAE submitted written testimony opposing SB 6, saying the measure discriminates against members of the LGBT community and is bad for business. ASAE has thousands of members, business partners, and volunteer leaders who live and work in Texas.

Texas 71
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Association Brain Food: 1.10.25

Reid All About it

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Association AI. Learn how to create high-quality text, image, video, and other content through hands-on time in class. More info/register.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board. Check out Cecilia’s Nonprofit Executive Spotlight series too. Tue 3/9 at 12 p.m.

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CXPA Elevates the Customer Experience with Community

Higher Logic

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. Lisa Nance, CXPA Member and Treasury Client Experience Manager, Texas Capital Bank.

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Association Brain Food Weekly: 12.18.20

Reid All About it

In November 2020, MPI delivered a hybrid event in-person at the Gaylord Texan in Grapevine, Texas, and live online to an audience representing 17 countries. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit. Check out Cecilia’s Nonprofit Executive Spotlight series too.

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