Gardian of the Month: Charlotte Muylaert
Aaron Wolowiec
OCTOBER 13, 2020
Charlotte Muylaert, Marketing Leader for Billhighway is our Gardian of the Month.
Association Brain Food Weekly: 5.5.17
Reid All About it
MAY 5, 2017
Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Learn why some apps fail, how to create an informative and engaging app experience, and how to effectively market your app. AENC FUEL Young Professionals Round Table (Charlotte NC). Location: Charlotte NC. Host: ASAE.
Charlotte 
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Association Brain Food Weekly: 4.30.21
Reid All About it
APRIL 30, 2021
Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. (Must join Fridays@4 for free first.).
Education 354
354 
Association Brain Food Weekly: 11.13.20
Reid All About it
NOVEMBER 13, 2020
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.
Recruitment 370
370 
Association Brain Food Weekly: 5.7.21
Reid All About it
MAY 7, 2021
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
St. Louis 370
370 
Association Brain Food Weekly: 2.17.17
Reid All About it
FEBRUARY 17, 2017
Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.
Charlotte 150
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Association Brain Food Weekly: 2.17.17
Reid All About it
FEBRUARY 17, 2017
Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.
Charlotte 150
150 
Association Brain Food Weekly: 2.8.19
Reid All About it
FEBRUARY 8, 2019
I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent. Liudas Dapkus, AP ). Tue 2/12 at 2 p.m.
Washington 99
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Association Brain Food Weekly: 10.6.17
Reid All About it
OCTOBER 6, 2017
Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.
Arlington 159
159 
Association Brain Food Weekly: 8.24.18
Reid All About it
AUGUST 24, 2018
Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.
Chicago 37
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HOA and Condo Manager Association Management Group (AMG) Builds Hope for Triad Area Pediatric Cancer Patient
AMG
JUNE 9, 2022
It takes a team effort to restore hope to young cancer patients, according to Ashley Martin, Roc Solid Foundation Director of Marketing. AMG hopes to participate in another Roc Solid playset project soon with its Charlotte, NC team. Our hearts are so full with love for this organization,” said mother Jenifer Ocampo.
Association Brain Food: 9.22.23
Reid All About it
SEPTEMBER 22, 2023
At Business Insider, Charlotte Lytton reports on research about Gen Z and education. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Gen Z education. 1 CAE credit.
LMS 275
275 
Association Brain Food Weekly: 6.15.18
Reid All About it
JUNE 15, 2018
As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.
DC 35
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Association Brain Food: 8.19.22
Reid All About it
AUGUST 19, 2022
Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Bill West, senior market leader and 25+ year veteran of the assessment industry. More info/register.
Technology 44
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2018 Building Associations Momentum Award Winners
GrowthZone
AUGUST 14, 2018
Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.
CA 74
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Five Ways to Boost Your Microvolunteering Resources
Associations Now
JANUARY 31, 2020
It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. If there’s something that would prove difficult to complete at scale, microvolunteering could help make it something manageable.
Resources 85
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7 Award-Winning Ideas for Building Associations
GrowthZone
AUGUST 16, 2018
Membership Marketing Video: Pennsylvania Builders Association. Home: Charlotte-DeSoto Building Industry Association. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association. Meet the Trades: Tidewater Builders Association. Build with The BIA: BIA of Okaloosa-Walton Counties, Inc.
Charlotte 60
60 
If You’re Looking for a Job, Look Inland, Lists Say
Associations Now
SEPTEMBER 15, 2017
If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. Sydney Bennet of Apartment List noted that large coastal cities like New York, Chicago, and San Francisco tend to price themselves out of the market, leading smaller markets to be a better bet.
San Jose 68
68 Daily Buzz: Retaining Chapter Leaders
Associations Now
SEPTEMBER 27, 2018
Spell out national’s chapter-related responsibilities and resources,” writes Charlotte Muylaert. Marketers work every day to keep up with the latest digital trends , but now they also need to learn how to integrate “dinosaur” mediums like print, TV, and billboards, says Marketing Land.
Charlotte 67
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The Young Professional – Tracking down the Future Leaders of Your Association
Association Adviser
FEBRUARY 26, 2018
We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, www.phccareers.com , that showcases a modern, exciting and technologically skilled trade. Now it’s your turn.
Charlotte 174
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Monday Buzz: Farmers Markets Move Indoors—Into Hotels
Associations Now
APRIL 25, 2016
Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.
Association Brain Food Weekly: 6.22.18
Reid All About it
JUNE 22, 2018
Guests: Charlotte Muylaert, Billhighway. Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register. Wed 6/27 at 1 p.m.
System 30
30 
PODCAST: 3 Major Challenges Facing Community Association Management Companies in 2023
AvidXchange: Association Management
MARCH 9, 2023
In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.
Three Collaboration Tools Component Relations Pros Swear By
Associations Now
JANUARY 29, 2019
In an ongoing Billhighway blog series, Marketing Leads Charlotte Muylaert and Sarah Garrity highlight several membership tools to streamline chapter data collection , design , and content efforts. Lucky for component relations professionals (CRPs) and other membership staffers, there are many low-cost or no-cost options out there.
Tools 70
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A Bright Spot in Chapters
Mariner Management
NOVEMBER 23, 2020
The first session, led by Charlotte Muylaert of Billhighway gave us a working definition of a bright spot and a process for identifying and sharing. That support was instrumental in both marketing and growing the program and in developing a revenue source. It is what we do next that makes the difference.
Charlotte 62
62 
Giving Days: How We Helped Raise Nearly $40,000 For A Local Nonprofit
Achieve
MAY 30, 2019
by Charlotte Gill. The organization worked with the marketing company Achieve (an affiliate member at Nonprofits First) in raising the money through social media, e-blasts, and a string of volunteers. With any type of marketing campaign, it’s important to remain flexible! This post originally appeared on. Nonprofits First.
Charlotte 52
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See a Chapter Bright Spot? Propagate It!
Mariner Management
NOVEMBER 28, 2020
Charlotte Muylaert from Billhighway shared the process in her post. appeared first on Mariner Marketing & Management, LLC. Hosting an awards ceremony. We wrote about the power of tapping bright spots to boost chapter success. The CAI story was shared in our CEX session on how to replicate success in chapters. Propagate It!
Charlotte 62
62 
Study: Travelers Hungry for Culinary Experiences
Associations Now
SEPTEMBER 3, 2013
A new study from the World Food Travel Association illustrates the importance of promoting food and drink when marketing a destination to meeting planners and attendees. When traveling to a destination, whether for leisure or work, how important are the dining options to you? It can help define your city and put your city on the map.”.
North Carolina Appellate Court Rules That Restrictive Covenants More Than 30 Years Old May Be Extinguished
AMG
JULY 13, 2021
At issue is the effect of the Marketable Title Act, a law enacted almost 50 years ago to eliminate stale restrictions that impact title to real estate. In part because of the costs required to search real estate titles back to the beginning of real estate recordkeeping, the North Carolina legislature in 1973 enacted the Marketable Title Act.
10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
Slice-Works
JUNE 25, 2014
10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Charlotte Perham—@phccnatl. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.
Thursday Buzz: Turn Your Members Into Subscribers
Associations Now
APRIL 13, 2017
A monthly auto-renewal payment plan allows a member to join your association for the price of lunch and start receiving benefits immediately,” writes Charlotte Muylaert. An Intrusive Marketing Stunt. Today’s innovative advertisers are strategizing ways to tap into the smart-home device market.
Charlotte 42
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Turn Members Into Hackers (the Good Kind)
Associations Now
AUGUST 21, 2018
Currie’s team was tasked with creating a volunteer leadership portal, and in a single day onsite, they designed a blueprint for a digital tool that makes volunteer matching easier.
Cleveland 48
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Monday Buzz: What to Consider When Considering Joint Membership
Associations Now
MARCH 27, 2017
“This research will also provide what you’ll need later to develop marketing copy and testimonials for joint membership promotions,” explains writer Charlotte Muylaert. Visual marketing tools. SocialFish shares several platforms that will help you create images for your content marketing efforts.
Charlotte 40
40 
Calling on Members: Tech Association Embarks on Statewide Tour
Associations Now
SEPTEMBER 11, 2013
We really want to be able to tell a story about how specifically in North Carolina there is a diverse range in markets and how companies have gone to each of those regions and built businesses that have helped North Carolina’s economy. Other tour locations include stops in Asheville, Greensboro, Winston-Salem, Wilmington, and Raleigh.
CRPs head into 21st Century by way of CEX 2020 …
Mariner Management
OCTOBER 30, 2020
Charlotte Muylaert of Billhighway followed with Bright Spots: What’s working and how can we do more of it? The post CRPs head into 21st Century by way of CEX 2020 … appeared first on Mariner Marketing & Management, LLC. Takeaway: Great leaders and not so great leaders do some of the same things.
Charlotte 62
62 
Design Group Pushes Back on North Carolina’s HB2
Associations Now
APRIL 7, 2016
The measure became law at a key time for ASID’s members—less than a month before the semiannual High Point Market, the largest furniture tradeshow worldwide and North Carolina’s largest event by economic impact. And that gives ASID a unique way to pressure the state to rescind the legislation.
A Social Media Banana Split
Beekeeper Group
OCTOBER 24, 2011
NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing … Continue reading →
Association 141+: Life After CAE
Association 141+
MAY 21, 2012
4 comments: Charlotte May 21, 2012 8:55 AM I enjoyed your post. Charlotte Weeks www.weekscareerservices.com Author, "I Want to Work in an Association -- Now What??? Charlotte Weeks www.weekscareerservices.com Author, "I Want to Work in an Association -- Now What???" Membership Marketing Blog. ChatterBachs.
Charlotte 40
40 Conference Circuit: A Healthy Host for a Holistic Association
Associations Now
SEPTEMBER 11, 2014
its farmers markets, which are twice as plentiful as the top 10 percent of U.S. 14–17: Hats off to the International City/County Management Association (ICMA) for its 100th annual conference , which will be held in Charlotte, North Carolina. cities; and, most of all, its citizens. The Week Ahead. Now that’s a milestone.
Minneapolis 40
40 
Friday Buzz: Experiential Learning vs. Traditional Meetings
Associations Now
SEPTEMBER 18, 2015
If online ads are suddenly a bad idea, an alternative strategy might be to focus on digital marketing. As the power of the hashtag continues to grow, some, like GeekSnack ‘s Charlotte Banks, think nongovernmental organizations are on their way out. Entrepreneur has 15 tips to get you started.
Charlotte 40
40 
Associations Make Their Winning Predictions For Super Bowl Sunday
Associations Now
FEBRUARY 2, 2016
The association estimates that the illegal market is 35 times greater than the legal sports betting marketplace. And, if that many wings were laid end to end, they would stretch between Bank of America Stadium in Charlotte, North Carolina, to Sports Authority Field at Mile High in Denver almost 53 times. Americans will wager $4.2
Kids and Kickstarter: The Rise of PhilanthroKids and Kid Crowdfunding!
Beth Kanter
AUGUST 4, 2014
Charlotte, A Young Teen, Helping To Save Horse Farm Through A Kick Starter Campaign. Charlotte is helping Diane garner attention for her campaign, by putting in to practice some good tips from her Dad! The Next Generation of Cause Marketing for Cystic Fibrosis Research. Crowdfunding in general has raised more than 5.1
Charlotte 28
28 
3 New Year’s Rituals for Nonprofits That Can Boost Professional Success
Beth Kanter
JANUARY 4, 2017
This year I facilitated several labs, including several for the Knight Foundation Arts Program to learn about the local arts ecosystem in four cities, including Philadelphia, San Jose, Charlotte, and Macon.
San Jose 58
58 
AMG’s CEO Paul Mengert leads successful legislative battle to protect community association rights
AMG
JULY 21, 2022
The new law specifically excepts planned community and condominium covenants from invalidation under North Carolina’s Marketable Title Act – put another way, it prevents homeowner and condo associations from losing the governance and decision-making rights they have been granted for decades.
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