Gardian of the Month: Charlotte Muylaert
Aaron Wolowiec
OCTOBER 13, 2020
Charlotte Muylaert, Marketing Leader for Billhighway is our Gardian of the Month.
Association Brain Food Weekly: 5.5.17
Reid All About it
MAY 5, 2017
Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Learn why some apps fail, how to create an informative and engaging app experience, and how to effectively market your app. AENC FUEL Young Professionals Round Table (Charlotte NC). Location: Charlotte NC. Host: ASAE.
Charlotte 
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Forecasting Failures Are Costly: Here's How To Fix Them
The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis
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Event Technology Awards Judges? Spotlight: Charlotte Hammerbeck
Event Industry News
JUNE 20, 2018
Joining the judging panel for the Event Technology Awards 2018 is Charlotte Hammerbeck, Director, Meetings Technology for GSK. Full Name: Charlotte Hammerbeck. Whether it’s via an app, or in some other format, there’s definitely a gap in the market. Company: GSK. Job Title: Director, Meetings Technology.
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Association Brain Food Weekly: 4.30.21
Reid All About it
APRIL 30, 2021
Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. (Must join Fridays@4 for free first.).
Education 354
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Association Brain Food Weekly: 11.13.20
Reid All About it
NOVEMBER 13, 2020
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.
Recruiting 370
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Association Brain Food Weekly: 5.7.21
Reid All About it
MAY 7, 2021
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
Technology 370
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Association Brain Food Weekly: 2.17.17
Reid All About it
FEBRUARY 17, 2017
Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.
Charlotte 150
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Association Brain Food Weekly: 2.17.17
Reid All About it
FEBRUARY 17, 2017
Top Trends in Experiential Marketing for 2017. AENC Charlotte Connection Event (Charlotte NC). Location: Charlotte, NC. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Location: Reston VA.
Charlotte 150
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Association Brain Food Weekly: 2.8.19
Reid All About it
FEBRUARY 8, 2019
I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent. Liudas Dapkus, AP ). Tue 2/12 at 2 p.m.
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Association Brain Food Weekly: 10.6.17
Reid All About it
OCTOBER 6, 2017
Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.
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Association Brain Food Weekly: 8.24.18
Reid All About it
AUGUST 24, 2018
Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth.
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HOA and Condo Manager Association Management Group (AMG) Builds Hope for Triad Area Pediatric Cancer Patient
AMG
JUNE 9, 2022
It takes a team effort to restore hope to young cancer patients, according to Ashley Martin, Roc Solid Foundation Director of Marketing. AMG hopes to participate in another Roc Solid playset project soon with its Charlotte, NC team. Our hearts are so full with love for this organization,” said mother Jenifer Ocampo.
Association Brain Food: 9.22.23
Reid All About it
SEPTEMBER 22, 2023
At Business Insider, Charlotte Lytton reports on research about Gen Z and education. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Gen Z education. 1 CAE credit.
LMS 275
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Association Brain Food Weekly: 6.15.18
Reid All About it
JUNE 15, 2018
As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.
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Association Brain Food: 8.19.22
Reid All About it
AUGUST 19, 2022
Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Bill West, senior market leader and 25+ year veteran of the assessment industry. More info/register.
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The Jockey Club Venues bolsters leadership team with new hires to drive business growth
Event Industry News
OCTOBER 15, 2024
Dan will join newly promoted Head of Conference and Events Sales for the group, Charlotte Jones. Charlotte, who […]
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Five Ways to Boost Your Microvolunteering Resources
Associations Now
JANUARY 31, 2020
It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. If there’s something that would prove difficult to complete at scale, microvolunteering could help make it something manageable.
Resources 101
101 The Meetings Show celebrates industry’s brightest young talent
Event Industry News
MAY 16, 2019
The 10 winners are: Ashley Rowe, IET Charlie Carvill, Hotel & Travel Solutions Charlotte Kain, 99 City Road Dominika Zaton, Abbott Gracia Kabongo, Association of Colleges Jade Woodall, BCD Joonas Ahola, MeetingPackage.com Max Klein, Diabetes UK Shannon Barrow, Unicorn Events Stephanie Utting, emc3.
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Daily Buzz: Retaining Chapter Leaders
Associations Now
SEPTEMBER 27, 2018
Spell out national’s chapter-related responsibilities and resources,” writes Charlotte Muylaert. Marketers work every day to keep up with the latest digital trends , but now they also need to learn how to integrate “dinosaur” mediums like print, TV, and billboards, says Marketing Land.
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Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping
Nonprofit Marketing Guide
SEPTEMBER 14, 2015
To help you create some of these communications, including short annual reports, progress and thank-you videos, and dashboards, we are running a 6-week Nonprofit Marketing Accelerator on Sharing Your Progress starting October 5. YMCA of Greater Charlotte). Early bird registration ends this Friday, September 18. .
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2018 Building Associations Momentum Award Winners
GrowthZone
AUGUST 14, 2018
Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.
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If You’re Looking for a Job, Look Inland, Lists Say
Associations Now
SEPTEMBER 15, 2017
If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. Sydney Bennet of Apartment List noted that large coastal cities like New York, Chicago, and San Francisco tend to price themselves out of the market, leading smaller markets to be a better bet.
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Central Hall Westminster strengthens team with new recruits
Event Industry News
DECEMBER 11, 2024
The recruitment of event managers Charlotte Lindley and Mattia Perozzo, from Royal Albert Hall and etc.venues County Hall respectively, broadens the event teams expertise […]
Recruiting 59
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Answering So What and Who Cares? Preso on Relevant Messaging
Nonprofit Marketing Guide
JUNE 21, 2012
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day.
Charlotte 70
70 Event Technology Awards 2019 – Meet the Judges
Event Industry News
OCTOBER 14, 2019
Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Alison Church, Marketing Director at Easyfairs UK & Global. Charlotte Hammerbeck, Director, Meetings Technology at GSK.
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65 7 Award-Winning Ideas for Building Associations
GrowthZone
AUGUST 16, 2018
Membership Marketing Video: Pennsylvania Builders Association. Home: Charlotte-DeSoto Building Industry Association. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association. Meet the Trades: Tidewater Builders Association. Build with The BIA: BIA of Okaloosa-Walton Counties, Inc.
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What’s Coming in June
Nonprofit Marketing Guide
JUNE 4, 2012
Here’s what’s happening at the Nonprofit Marketing Guide.com in June. June 14: Email Marketing and Fundraising Part I: Getting Started. This webinar will teach you how to use email in powerful and effective marketing and fundraising campaigns. June 21: Email Marketing and Fundraising Part II: The Makeovers.
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Mixed Links for Nonprofit Communicators
Nonprofit Marketing Guide
AUGUST 19, 2011
Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO. Earlier in the month, I had a set of fabulous ladies guest blog for me on event marketing. Butts in Seats: 5 Tips for Event Marketing Using Social Media by Ceci Dadisman. Events and Fundraising.
Monday Buzz: Farmers Markets Move Indoors—Into Hotels
Associations Now
APRIL 25, 2016
Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.
Three Collaboration Tools Component Relations Pros Swear By
Associations Now
JANUARY 29, 2019
In an ongoing Billhighway blog series, Marketing Leads Charlotte Muylaert and Sarah Garrity highlight several membership tools to streamline chapter data collection , design , and content efforts. Lucky for component relations professionals (CRPs) and other membership staffers, there are many low-cost or no-cost options out there.
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Rebrand for leading Scottish event venue
Event Industry News
MARCH 6, 2019
New event management computer systems and high-speed fibre connectivity have been introduced and a new Sales and Events Planner role has been created with event specialist, Charlotte Newton, appointed to drive sales.
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72 What’s Your Nonprofit’s Soundtrack?
Nonprofit Marketing Guide
SEPTEMBER 1, 2009
He hosts a radio program called Money, Management, Marketing and Music. I’m on my way out to the Charlotte airport in just a few, but I’m going to try to catch some of it on my netbook. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board. Happy mixing!
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Association Brain Food Weekly: 6.22.18
Reid All About it
JUNE 22, 2018
Guests: Charlotte Muylaert, Billhighway. Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register. Wed 6/27 at 1 p.m.
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PODCAST: 3 Major Challenges Facing Community Association Management Companies in 2023
AvidXchange: Association Management
MARCH 9, 2023
In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.
Giving Days: How We Helped Raise Nearly $40,000 For A Local Nonprofit
Achieve
MAY 30, 2019
by Charlotte Gill. The organization worked with the marketing company Achieve (an affiliate member at Nonprofits First) in raising the money through social media, e-blasts, and a string of volunteers. With any type of marketing campaign, it’s important to remain flexible! This post originally appeared on. Nonprofits First.
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A Bright Spot in Chapters
Mariner Management
NOVEMBER 23, 2020
The first session, led by Charlotte Muylaert of Billhighway gave us a working definition of a bright spot and a process for identifying and sharing. That support was instrumental in both marketing and growing the program and in developing a revenue source. It is what we do next that makes the difference.
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Animal Crossing announce Summer Of Love – A brand new festival for Manchester
Event Industry News
JUNE 23, 2021
The second stage continues to set the pace with an equally impressive Sunday selection as local hero Josh Baker passes over to French selector Charlotte. To round off what is set to be an unbeatable addition to Manchester’s underground event sphere will be a street food market hosted by local food gurus Eat MCR.
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Top Banana announce seven promotions despite challenging year for the industry
Event Industry News
FEBRUARY 3, 2021
The promoted positions are from across the business including their marketing, design, events and leadership team. Other promotions within the agency include Charlotte Jarman to Account Director, Kaylea Blindell to Project Manager, Joanna Darby to Marketing Executive, Lauren Ecob to Project Manager and Milly Hilton to Senior Graphic Designer.
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59 New key hires across 2 UK offices increase MCI UK’s strategic growth
Event Industry News
JUNE 7, 2019
Charlotte Gough , has been promoted to director of account management, helping clients to identify new strategies, reach new audiences and deliver engaging and meaningful experiences. Having started at WPP and moved across to experiential marketing, she has extensive experience in events, exhibitions, promotional marketing and advertising.
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The Young Professional – Tracking down the Future Leaders of Your Association
Association Adviser
FEBRUARY 26, 2018
We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, www.phccareers.com , that showcases a modern, exciting and technologically skilled trade. Now it’s your turn.
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See a Chapter Bright Spot? Propagate It!
Mariner Management
NOVEMBER 28, 2020
Charlotte Muylaert from Billhighway shared the process in her post. appeared first on Mariner Marketing & Management, LLC. Hosting an awards ceremony. We wrote about the power of tapping bright spots to boost chapter success. The CAI story was shared in our CEX session on how to replicate success in chapters. Propagate It!
Charlotte 62
62 5 Strategies to Get the Right People at Your Fundraiser
Nonprofit Marketing Guide
MAY 10, 2010
On Tuesday, May 11, Gail Perry and Claire Meyerhoff are presenting a webinar at Nonprofit Marketing Guide called Turn Your Fundraising Event into the Best Party in Town. The plane flew down to Charlotte and then over to Winston-Salem to pick up donors; flew them to Raleigh and then flew them back home.
Strategy 72
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Study: Travelers Hungry for Culinary Experiences
Associations Now
SEPTEMBER 3, 2013
A new study from the World Food Travel Association illustrates the importance of promoting food and drink when marketing a destination to meeting planners and attendees. When traveling to a destination, whether for leisure or work, how important are the dining options to you? It can help define your city and put your city on the map.”.
Turn Members Into Hackers (the Good Kind)
Associations Now
AUGUST 21, 2018
Currie’s team was tasked with creating a volunteer leadership portal, and in a single day onsite, they designed a blueprint for a digital tool that makes volunteer matching easier.
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