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Association Brain Food: 8.8.25

Reid All About it

OpenWater describes how scholarships help associations attract and engage members who can’t afford dues, conferences, credentialing, or leadership training. CDT – Hot Topics in Credentialing (Chicago IL) Move through stations hosted by industry experts who will engage in discussions and answer key questions that you’ve always wanted to ask.

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Association Brain Food: 8.1.25

Reid All About it

Because Gen Z is not a monolithic group, they describe awareness and recruitment strategies for three Gen Z segments. The report shares key takeaways and year-over-year benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics). Recruiting Gen Z.

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Association Brain Food: 2.7.25

Reid All About it

This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.

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Association Brain Food: 7.11.25

Reid All About it

Event strategy. ExpoLogic takes you through the essential elements of an event strategy , including the event’s purpose, goals, planning process, marketing, metrics, and ROI. Henry Oliver (one of my favorite Substackers), The New Stateman Five strategies for proactive conference planning in uncertain times. 1 CAE credit.

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Association Brain Food: 5.9.25

Reid All About it

OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Recruiting awards judges.

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The Future of Associations: Key Takeaways from Association 4.0™ 

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Embrace Digital Transformation What We Learned Technology is no longer just a toolit must be embedded into an associations core strategy. Foster an Agile Leadership and Governance Model What We Learned Many associations struggle with slow decision-making and rigid governance structures. Final Thoughts: Is Your Association Future-Ready?

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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.