HighRoad Solution

OCTOBER 17, 2018

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?

Chicago 97

Chicago Marketing 97

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AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

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Cleveland LMS Content Press Release 267

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.

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Chicago DC Analysis Content 34

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. More info/register.

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Certificate Chicago DC Washington 107

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Presenter: Brooke Gracey, Marketing Manager, Cvent. Presenters: Jim Katz, VP of Marketing Automation, Higher Logic.

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Chicago Washington Innovation Charlotte 37

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NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Location: Chicago IL.

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Chicago DC Tools Content 38

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. CDT – AWTC Chicago Happy Hour (Chicago IL) Join us for our first AWTC happy hour in Chicago. Location: Chicago IL. Association staff retention. Fri 3/24 at 5 p.m.

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Revenue Chicago Leadership Education 231

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

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FEBRUARY 2, 2018

CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Webinar Marketing Predictions for 2018. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

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Chicago Nashville DC eBook 93

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MARCH 31, 2011

What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? I went to camp on Saturday: the EventCamp National Conference in Chicago. But, I didn’t fly to Chicago; I enjoyed the hybrid conference from the comfort of my home office. See, it works!

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Raleigh Case Study Chicago Social Media 150

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 250

Arlington Revenue Education Strategy 250

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DECEMBER 10, 2021

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Presenters: Katy Lerman, Senior Manager, Membership Marketing & Engagement at the American Academy of Pediatrics. Brianne Wheeler, Director of Marketing at PropFuel.

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Chicago Social Media Education Recruitment 195

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AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. CDT – Chapter Roundtable (Chicago IL). Location: Chicago IL.

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Chicago Massachusetts LMS Guidelines 150

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Turn Member Engagement and AMS Data into Effective Marketing. How to respond?

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Chicago LMS New York Content 37

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MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit. More info/register.

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LMS Utah Indiana DC 250

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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Location: Chicago IL. Caputo, J.D. More info/register. 1 CAE credit.

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Chicago Certificate Marketing Content 195

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

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DC Washington LMS Social Media 79

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Chicago IL) Join your peers in tech via a roundtable discussion. Gamification at events.

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Revenue Price Denver Tools 262

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

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Chicago DC Washington Software 175

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JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Location: Chicago IL. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

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Chicago Newsletter Revenue Education 206

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JUNE 29, 2018

By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). CST – Chapter Roundtable in Chicago IL. Lunch provided.

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Association Leaders

APRIL 27, 2020

Many are struggling, not because they can’t do their jobs but because their markets have been impacted by the economic downturn. Bush who helped our country overcome the fear of terrorism; Michael Jordan who helped the people of Chicago overcome the fear of never winning a NBA Championship.

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Chicago Leadership Team Marketing 170

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NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 256

Revenue Arlington Education Content 256

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DECEMBER 22, 2017

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. – Structured Content- A Marketer’s Secret Weapon. Tue 1/9 at 12 p.m.

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. 1 CMP credit.

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Chicago DC Washington LMS 154

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Location: Chicago IL. Learning business. Membership tiers.

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Chicago Newsletter Mooc Education 200

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

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FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles Chicago North Carolina America 159

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent. CST – Chapter Roundtable in Chicago IL.

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Chicago LMS Washington Tools 37

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL. Ah, the geeky pleasures of life.

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Raleigh Chicago DC Washington 150

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FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles North Carolina Chicago America 150

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JULY 6, 2018

Some quick hits before we get to this week’s list of free webinars: If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). Location: Chicago IL.

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Chicago Washington DC Directory 30

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JULY 27, 2018

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. What marketers with above-average email open rates do.

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