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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Location: Chicago IL. Google doesn’t look kindly on AI-infused content. IYKYK) | by B.

Chicago 264

Chicago DC Washington Strategy 264

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL. More info/register.

Chicago 259

Chicago New Jersey Arlington Committee 259

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. 2020 Event Trends: Insights from Marketing Leaders. Presenters: Natalie Graham, Senior Field & Partner Marketing Manager at Medallia.

Chicago 221

Chicago DC Massachusetts Washington 221

HighRoad Solution

OCTOBER 17, 2018

Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?

Chicago 97

Chicago Marketing 97

GlowGlobally

JUNE 6, 2014

In response to our recent subscriber survey, MCI China will be conducting a special briefing for interested US healthcare associations during ASAE’s Annual Meeting in Nashville and later that week in Chicago at the headquarters of the American Health Information Management Association. Monday, August 11th at the Omni Hotel from 4.30-6.00

Nashville 60

Nashville Chicago Marketing Education 60

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.

Chicago 34

Chicago DC Member Engagement Analysis 34

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. More info/register.

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Certificate Chicago DC Washington 107

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Presenter: Brooke Gracey, Marketing Manager, Cvent. Presenters: Jim Katz, VP of Marketing Automation, Higher Logic.

Chicago 37

Chicago Washington Innovation Tools 37

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NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Location: Chicago IL.

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Chicago DC Tools LMS 38

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. CDT – AWTC Chicago Happy Hour (Chicago IL) Join us for our first AWTC happy hour in Chicago. Location: Chicago IL. Association staff retention. Fri 3/24 at 5 p.m.

Revenue 233

Revenue Chicago Leadership Education 233

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

North Carolina 223

North Carolina DC Arlington Washington 223

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MARCH 31, 2011

What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? I went to camp on Saturday: the EventCamp National Conference in Chicago. But, I didn’t fly to Chicago; I enjoyed the hybrid conference from the comfort of my home office. See, it works!

Case Study 150

Case Study Raleigh Chicago Social Media 150

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FEBRUARY 2, 2018

CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Webinar Marketing Predictions for 2018. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

Chicago 93

Chicago Nashville DC Washington 93

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Turn Member Engagement and AMS Data into Effective Marketing. How to respond?

Chicago 37

Chicago LMS New York Member Engagement 37

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MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit. More info/register.

LMS 252

LMS Utah DC Indiana 252

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AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Location: Chicago IL. Caputo, J.D. More info/register. 1 CAE credit.

Chicago 195

Chicago Certificate Education Marketing 195

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

Washington 225

Washington DC millennials Chicago 225

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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

Chicago 175

Chicago DC Washington Software 175

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JUNE 29, 2018

By now it’s proven that content marketing works if you do it the right way. HubSpot shares eight content marketing practices that will serve you well now and into the future. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). CST – Chapter Roundtable in Chicago IL. Lunch provided.

Chicago 30

Chicago Washington Massachusetts DC 30

Association Leaders

APRIL 27, 2020

Many are struggling, not because they can’t do their jobs but because their markets have been impacted by the economic downturn. Bush who helped our country overcome the fear of terrorism; Michael Jordan who helped the people of Chicago overcome the fear of never winning a NBA Championship.

Chicago 170

Chicago Leadership Team Marketing 170

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DECEMBER 22, 2017

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. – Structured Content- A Marketer’s Secret Weapon. Tue 1/9 at 12 p.m.

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Nashville Chicago DC Maine 154

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. 1 CAE credit. 1 CMP credit.

Chicago 154

Chicago DC Washington LMS 154

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Tue 4/25 at 12 p.m. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Washington millennials Chicago 122

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruitment Recruiting Email Marketing 150

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APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruitment Recruiting Email Marketing 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 159

Los Angeles Chicago North Carolina America 159

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Location: Chicago IL. Learning business. Membership tiers.

Chicago 201

Chicago Mooc Education Newsletter 201

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Chicago IL) Join your peers in tech via a roundtable discussion. Gamification at events.

Revenue 264

Revenue Price Denver Tools 264

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns, Cvent. CST – Chapter Roundtable in Chicago IL.

Chicago 37

Chicago LMS Washington Tools 37

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL. Ah, the geeky pleasures of life.

Raleigh 150

Raleigh DC Chicago Washington 150

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FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 150

Los Angeles Chicago North Carolina America 150

Reid All About it

JULY 6, 2018

Some quick hits before we get to this week’s list of free webinars: If your organization hosts webinars, the American Marketing Association is putting on a best practices webinar on Wednesday, July 11—check it out below. Marketing, Membership and a View of the Digital Future for Associations (Association Chat). Location: Chicago IL.

Chicago 30

Chicago Washington DC Directory 30

Associations Now

FEBRUARY 19, 2020

While the International Housewares Association plans to continue the event, taking place in Chicago next month, IHA canceled the International Sourcing Expo, a part of the tradeshow that was to include dishes, flatware, and other household products made by 500 Chinese companies, according to the Chicago Tribune. ILEA Operations Summit.

Chicago 120

Chicago Boston Marketing Products 120

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JULY 27, 2018

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. What marketers with above-average email open rates do.

Chicago 30

Chicago Washington DC Tools 30