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This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence? Education revenue. Content marketing.
Later, I had the opportunity to consider how her innate skill translated into our association strategy environment. Consider some of the following questions and their relevance to strategy if you are Santa. This is essential to understanding advocacy strategy. This year, the event is in Chicago. business strategy.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Content strategy. Membership meetups. Skills training.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn from your community and transform your association with cutting-edge strategies. CDT – AWTC AMS Fest Chicago Welcome (Chicago IL) Come network with the AWTC community of women and allies. Location: Chicago IL.
As I finish this blog, 25 hours into the return trip to Chicago (and 5 to go), lets see if airline booze, time zone shifts, and spicy curry in numerous forms have helped generate any insights. There are HUUUGE tailwinds behind strategies that leverage community. We know membership strategy works. Community is unstoppable.
global association strategy, regional planning and local infrastructure to grow your business. Emerging Market Strategy Seminars – Chicago and DC in August. MCI thanks APICS and SHRM for providing meeting rooms at their headquarters in the Chicago and Washington metro areas for these sessions. Chicago, IL 60631.
Embrace Digital Transformation What We Learned Technology is no longer just a toolit must be embedded into an associations core strategy. Are we prepared for disruption , with scenario planning and adaptive strategies? and what every association should consider when planning for the future.
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Association Insights: Why Strategy and Foresight Are Not the Same Thing (Alexandria VA). Location: Chicago IL. Wed 2/5 at 12 p.m. 1 CAE credit. Location: Alexandria VA. More info/register.
Here's How We Helped The Executive's Club of Chicago Do It. The Executives’ Club of Chicago had to urgently revitalize its membership. A dynamic new CEO, Dr. Margaret Mueller, had rebranded the Club with the help of Energy BBDO, one of Chicago’s most famous ad agencies. They had always focused on Chicago.
Create a content marketing strategy in seven “easy” steps. I added those quotation marks because developing a strategy is never that easy, you do have to think hard, but it’s immensely doable. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.
You can start honing your concentration muscle by reviewing these 16 strategies from WBT Systems for finding more time to focus on deep work. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL. Many trends lists are predictably meh, but this is a good one. #4 More info/register. CAE credits.
Wed 2/12 at 4:30 CST – Content & Digital Conversation Circle for Associations & Nonprofits (Chicago IL). An opportunity for members of the association and nonprofit communities in Chicago to come together to share our issues and challenges around digital and content. Location: Chicago IL. More info/register.
Strategy as currently practiced rarely emphasizes the importance of community.” CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy? Location: Chicago IL.
Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Location: Chicago IL.
After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. 1 CAE credit.
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. CDT – Chapter Roundtable in Chicago IL. Location: Chicago IL. Creating a Killer Content Strategy. Data has a short shelf life,” says MemberSuite. 1 CAE credit.
Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. Hear about several strategies for gauging a customer’s (i.e., Quick hits. Fri 2/5 at 12 p.m. –
Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL). Location: Chicago IL. 1 CAE credit. More info/register. Guest: Eric Kuhn.
In March I went to Chicago to speak to a group of association volunteer leaders about creating and nurturing an online community – Community 2.0 – PowerPoint or PDF version with slide notes. In this presentation I talked about objectives, strategy, content and making a blog work. Consider this the Cliff Notes version.
Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. 5 Strategies to Engage Members in Your Online Community. Learn about five easy automated strategies to make a significant impact on the value and satisfaction your members receive. Tue 2/7 at 2 p.m. Wed 2/8 at 7:30 a.m.
Consider these three self-care strategies. However, I also know my stress level and workload is probably nothing compared to our meetings team, who has tirelessly worked on this annual event pretty much since we wrapped things up in Chicago last year. So, what are some self-care strategies for meetings pros to consider?
Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.
Impexium recommends five strategies for a change management framework. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Location: Chicago IL. Take away tools to develop more impactful strategies that lead to higher marketing effectiveness.
Celebrates 25 Years of Association Innovation and Leadership Date: January 8, 2024 [Chicago, IL]: Association Laboratory Inc., and Chicago offices. FOR IMMEDIATE RELEASE Association Laboratory Inc. This milestone marks a quarter-century of empowering strategic decisions across the association industry. .:
While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Event Strategy: How to Get More Leads and Better Sales. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL). 1 CAE credit.
Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. office of Chicago-based Howe & Hutton. CST – Chapter Roundtable in Chicago IL.
How to build a successful content marketing strategy from scratch. Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL.
New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Learn about simple strategies that can overcome bias and create a welcoming event for everyone. New Year, New Digital Strategy (Association Coffee Talk, Reston VA). Host: Personify.
WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Location: Chicago IL.
Learn seven proven communication strategies that prevent conflict in the first place, the reframing technique that turns interpersonal tension into creative solutions, and the best way to rebuild relationships after a conflict. Presenters: Heather McNair, Vice President of Engagement Strategy, Higher Logic. Location: Chicago.
CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. Hear about the latest fixes and best strategies for applying them. The PCMA Digital Experience Institute will be rebroadcasting the most talked about sessions from Nashville. More info/register. Host: PCMA. Wed 2/7 at 12 p.m. Lunch provided. 1 CAE credit.
Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. 5 Strategies to Engage Members in Your Online Community. Learn about five easy automated strategies to make a significant impact on the value and satisfaction your members receive. Tue 2/7 at 2 p.m. Wed 2/8 at 7:30 a.m.
Hear about an association case study that is out-performing sales KPIs by driving relevant brand awareness through an integrated regional strategy. Understand what is essential to define market potential and customer insight. For more information, follow this link. Market & Bus Planning Member Services Membership'
Founded in 1957 and headquartered in Chicago with more than 5,100 members, YALSA is a division of the American Library Association. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy. Why Digital Badges are the Future of Association Education. Check the webinar replay!
Learn three proven strategies to sign new members during your next big conference. Engaging Learners with Video: Passive and Active Engagement Strategies. Learn what passive and active engagement are, and explore multiple engagement strategies and their impact on video outcomes. CST – Chapter Roundtable in Chicago IL.
Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. 1 CAE credit. More info/register. Host: ASAE. Presenters: Tori Miller Liu, CAE, and Barbara Pahygiannis, CAE, ASHA. Tue 1/30 at 12:30 p.m. 1 CAE credit.
Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. Association Content Strategies for a Changing World Research Report. Learn strategies to extend the life and revenue of your highly valued events. Location: Chicago IL.
AMSFest brought an energized and inquisitive crowd to Chicago last week. In a creative North Side loft, AMS software vendors, partners, and association executives looking for new software solutions met to discuss the changing technology landscape and strategies on making sound selection decisions.
Three Illinois associations spent $50,000 on an ad campaign asking state lawmakers to restore funding for Choose Chicago, which is being affected by a budget stalemate. Lack of a budget led Rauner to announce cuts in June to a number of state-funded programs, including Choose Chicago, the city’s convention and visitor’s bureau.
The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.
CDT – Billhighway Chapter Roundtable (Chicago). Location: Chicago. Learn how forward-thinking event professionals are using interactive mobile communication strategies to engage users, how to take advantage of mobile and gain user insights, and where mobile can fill the gaps in your marketing mix. Tue 4/25 at 12 p.m.
If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.
Regardless of your association size, your data is one of the most valuable assets you can use to create successful marketing strategies. Have you ever wished you could be a fly on the wall in another organization’s office as they’re developing their digital strategy or making big decisions about which web technologies and platforms to use?
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