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Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Students earn one CAE credit for each live class they attend. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Learn how aggregating content from your third-party disparate systems allows your resources to be more easily discoverable, increasing user engagement and satisfaction. Earn one CAE credit for each live session you attend.
The biggest mistake marketers make when writing content descriptions is being too brief. It also makes it easy to provide teasers about what content will be covered. Here are 5 steps for writing great content bullets: Go through your webinar content and identify the major lessons you’ll be teaching during the online class.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.” Reel in the reader.
Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. A Learning Content Management System (LCMS) typically is an LMS to which the LMS vendor has added an authoring tool.
The Community Roundtable found best-in-class communities didn’t have more engagement than average communities—they had about the same amount of engagement. Best-in-class communities saw more member generated content and discussion threads providing substantive answers. Structure helps the community thrive.
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.
While not every conference has all of the se things, many hosting some type of social events – be it a morning yoga class, happy hour breakouts, or a virtual performance. We strongly recommend all of our clients record their content and make it acc essible on-demand after the conference. Tip 4 – Visit the exhibit hall .
Register for a class? Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. They may want to deliver content to this audience and be happy to pay for the right to do so. Attend an in-person event?
Whether you’ve decided to improve your website or build it from scratch, you should review your website platform or content management system (CMS). While it’s great to provide in-person classes and events that offer accreditation to attendees, that is not the only way to present learning opportunities. Restricted audience for classes.
Most people won’t even consider taking an online class if they’re not motivated (or forced) to do it. How will this class help them do their job, advance their career, or change their professional life? Describe the homework, evaluations, and other class activity so they know what they’re getting into. Lack of motivation.
Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Social media is a part of social learning and extends opportunities to connect with the wider member community, but social learning does not just consist of sharing content to social media.
Bonus tip: Since your staff and volunteers have differing learning preferences, offer a variety of content types and formats to engage them. A disaster relief organization might host classes on how families can create emergency kits and evacuation plans. Bonus tip: Focus on accessibility so anyone can engage with your learning content.
Today’s events have taken all of that material and content—and even our inner monologue—and put it out into the public view. Planners come to the table knowing the content that they want to deliver and the feeling they want to convey, but they may not know how to translate that into a plan on the ground.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to run a Zoom cocktail party—and have better classes, conferences, and meetings too.
Operating now in the US and through their Partner Program , meetyoo conferencing GmbH is bringing along their customer-oriented fully managed services and their best-in-class platform technology. SPONSORED CONTENT.
They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners. Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.
Then, inventory your existing content to see where you fit in the market and what approach you should take. Market research will help you design online learning programs as well as other educational content (conference, publications and webinars) that will appeal to your target audiences—individuals and their employers. Start small.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.
Is it delivering the course content that you wanted to use. Your learners have to go through that door to get to class. (3) Are you receiving complaints about not being able to access the learning content? Is the content relevant and fun to use? Is your learning management system performing the way it was intended?
Taking online classes and courses. In addition to your usual content, consider creating and sharing content about lifelong learning, growth mindset , habit development, and other transformative topics. Provide context for ‘how-to’ content—show them how to take what they’ve learned and apply it immediately to their work.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Each class features a live review of real association marketing collateral, along with recommendations for improvement. Product ideas. Innovation culture. Experimentation culture.
Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. 1 CAE credit.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
Live Q&A: Building World-Class Digital Communities. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. . – Transactions Corp. 1 CAE credit.
Learn how to build and implement an equality mindset for your organization that champions world-class results and a new status quo. Hear about best practices for hosting off-site meetings, including lifting the barriers that stifle creativity and enabling businesses to focus on the content of the meeting, not the setup. 1 CMP credit.
Each class features a live review of real association marketing collateral, along with recommendations for improvement. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Association AI. I’m happy to feature it as long as it’s not too product-centric. More info/register.
Well-known in the events space, people have been less aware of 2Heads digital and content work, but the agency has been changing it up for brands for years. A global collective of creatives, strategists and digital specialists 2Heads focus on world class experiential marketing solutions that merge the limits of live and online.
In 1980, I left high school and began the next chapter of my life as a productive member of the American working class. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Learning New Software with Community Content and Peer Support.
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working world is at home because of the coronavirus. It’s a relatable and impactful way to drive natural engagement to all your content. Find creative ways to bring people together.
Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. Learn why it’s so important to make sure your educational content is optimized for search engines. How to Build a World-Class Remote Team. More info/register.
Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. Curate this content and send it to executives once a week so they can quickly log in to the community and respond to the most important inquiries personally.
That one topic was taking up a huge amount of class time as I taught and re-taught the same concepts. The biggest mistake I see people making in the association industry is to focus too much on LMS functionality and interface at the expense of their content. Content is King” should be the motto of all associations.
Content marketing. Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. Class size is limited and has sold out in the past, so please register soon. AI and events.
Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. Idea sharing and discussions happen in one area, while people enrolling in classes and connecting through webinars and courses happens somewhere else.
Upcoming Live Training: Here are just a few of the live webinars and workshops coming up: Communications Planning That Works Master Class (takes place tomorrow!). Seven Styles of Nonprofit Writing Master Class. The Communications Directors Guide to Repurposing Content. Donor Communications Planning Master Class.
For many adults, taking a class online is a new learning experience. The course’s curriculum, content and delivery must be designed specifically for online learning. Give students an opportunity to make their voice heard by asking for feedback on the learning experience and content. 5: Regularly update course content.
AI writer: Candids new AI writer uses content from an organization’s Candid profile to generate a first-class letter of intent (LOI). As a user searches, saves, and creates projects, the platform learns from the queries and content to deliver more of the context they need.
I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 class for local association executive directors. More info/register. Host: Higher Logic. Presenters: Vivian Swertinski, Sr. Manager of Strategic Services, Higher Logic.
Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. Experiment with new ways of delivering popular content. Include a monthly class/webinar and access to an online community in a new online membership level. Emotional marketing is aspirational marketing.
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