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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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Association Brain Food: 8.2.24

Reid All About it

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270
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Association Brain Food: 8.9.24

Reid All About it

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” Location: Cleveland OH.

Cleveland 270
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How to Delight Meeting Attendees in 2020

Associations Now

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility.

Cleveland 102
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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). From the mainstage to breakouts and exclusive speaker interviews, you’ll feel like you’re right there with everyone in Cleveland. The State of Marketing in 2018: Where We Are & Where We’re Going. CMP credits.

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Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Cathy McPhillips, VP of Marketing for the Content Marketing Institute, says planners should consider locations that meet a host of needs for their clients, even if they seem off the beaten path. It’s amazing how many of our international attendees tell us that Cleveland isn’t at all what they expected,” McPhillips says.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the New York Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.

Cleveland 137