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Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’
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At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Overall, socialmedia posts reflect that members were happy to have a chance to check in with peers and appreciated the work ASAE put into the conference. Destination Cleveland.
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