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However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. Emailmarketing and communication.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Hear about actions and tactics to get Treasurer service off to a fast start, strategies for how to be a more impactful Treasurer and work with the finance committee, and how to end Treasurer service on a high note enhancing continuity and sustainability. 1 CAE credit. More info/register. More info/register. 2025 Gear Up!
Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.
Whether your association is made up of professionals in the same field or alumni who went to the same university, memberengagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is memberengagement important?
Emailmarketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. E-learning’s role in memberengagement and retention. Purchase continuing education (14 percent).
Host: Prevue Meetings Speakers: Anne Gorman, Vice President, Sales & Marketing, streamlinevents John Klukan, CHA, Market Director of Sales + Marketing, JW Marriott Dallas Arts District Terry Matthews-Lombardo, CMP, TML Services Group, LLC Thu 5/18 at 2 p.m. – No plan, no progress. More info/register. Do This, Not That!
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. MemberEngagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. More info/register.
. – Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. Drive MemberEngagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.
Email Camp: Email Geek Supershow Defend your title as an email geek with rounds of emailmarketing strategy and inspiration. Host: Sinch Email Wed 9/25 at 12 p.m. Consultant – Platform Advisor; and Kelly Whelan, Content Marketing Manager, Higher Logic Wed 9/25 at 2 p.m. to 1:30 p.m.
With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving memberengagement. Sharing contact information Your member directory is, at its core, a list of members.
I’ve been harping on ASAE exhibitors the past few years to step up their emailmarketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Engaging the Volunteer of the Future. More info/register.
Grow membership and revenue fast with sales funnel and marketing automation. Keep membersengaged with event management, member forums, and educational certification tools. Manage donors, volunteers, and members, while becoming a job hunter portal and professional development resource. . YourMembership.
Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing. Forget what you think you know about emailmarketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages.
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Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. To read the previous blogs in the series, click the link for the following topics: memberengagement , streamlined processes , and event management.
Next Generation, Networked-Based Marketing With so many tools for emailmarketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. . More info/register. Host: Qiqo Thu 7/13 at 11 a.m.
At CMA, we specialize in association management, membership outreach and memberengagement. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. Memberengagement makes all of it happen. But there is another crucial step. Victory: Gun Violence Crisis.
With Wild Apricot, organizations can easily attract and retain members. Features like integrated membership forms to renewal automation, Wild Apricot drives value, saves staff time, and retains members. Stay in touch with emailmarketing automation Collect dues for paid memberships.
We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases memberengagement. But what is it?
A smaller nonprofit might thrive with a single lead, whereas larger entities could benefit from a committee or multiple individuals steering the program. You’ll need to show members and donors that they are valued and give them a reason to stay. One of the best ways to do this is through nonprofit membership benefits.
Draw directly from your own data reports, contact databases, and member CRM to plan your best event yet, all in a single platform. Member communities and tools. Fonteva Membership allows you to create and customize communities and committees for your members. View of members’ interactions. Emailmarketing.
EmailMarketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Learn how to overcome common emailmarketing obstacles.
From emerging technologies to engagingmembers and driving revenue, let’s brainstorm strategies and solutions together. More info/register (ASAE members only). Host: ASAE Marketing Professionals Advisory Committee Fri 12/13 at 1 p.m. More info/register (ASAE members only). 2025 Gear Up!
. – “New Normal” for Association Learning CoP: Members Say – “2021 Step Up On-Line Learning”. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) And, of course, demonstrate our knowledge and expertise to future search committees and/or employers? More info/register.
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