Eric Lanke

SEPTEMBER 26, 2011

Leadership. Should Committees Report to the Board? Should committees report to the board?" There are some committees whose jobs clearly relate to the governance of the association. The Finance Committee. The Nominating Committee. The Executive Committee. The Education Committee. Innovation.

Committee 100

Committee Report Innovation Project 100

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Membership committees. Chapter self-assessment. More info/register.

LMS 369

LMS Certificate America Committee 369

Eric Lanke

NOVEMBER 9, 2015

One of the very first posts I wrote for this blog (back in September 2011) was titled, " Should Committees Report to the Board? " In the post, I argued that committees whose function was programmatic (i.e., In the post, I argued that committees whose function was programmatic (i.e., Our four types of committees are: 1.

Committee 100

Committee Report Examples Class 100

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

World Class Boards

APRIL 25, 2018

Not only that, most traditional planning methodologies are not strategic to begin with and put the focus of leadership in the wrong place. Most planning approaches spend an inordinate amount of time on management/operations activities and quickly shift the Board of Directors’ focus from leadership to management. committees and staff).

Committee 185

Committee Leadership Project Tools 185

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Guest: Cathy Pales, Executive Leadership Coach. A new episode is posted every Monday by 1 p.m. Tue 1/7 at 12 p.m. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Revenue 74

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Leadership 207

Leadership Revenue Certificate Committee 207

Association Leaders

MARCH 18, 2019

You’re in a leadership position in your association. Create a Search Committee – The Board should identify a Search Committee whose responsibility will be to facilitate the process for your association. The ideal Search Committee will have members with different interests/points of view. o Provide a Scope of Services.

Committee 34

Committee Proposal Process Association Management 34

Nonprofit Marketing Guide

AUGUST 19, 2014

Just the other day a nonprofit communications director showed me her brand-new marketing strategy. Her organization’s leaders, the executive director and a committee of board members, had commissioned the strategy from a consultant. ” No Leadership to Be Found. That’s leadership.

Leadership 88

Leadership Strategy Communications Committee 88

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. We’ll talk about the barriers to female leadership in associations, how to overcome those barriers, and how to recognize and address your own implicit bias so you’re better positioned to dismantle the barriers for others. Gen Z values. Instructional design.

Education 41

Education Learning Management System Committee Leadership 41

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APRIL 3, 2020

Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership. Presenter: Antoine Dupont, CEO, Katapult Marketing.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Tips 370

Nonprofit Marketing Guide

APRIL 13, 2021

What marketing metrics should go in a board report? Should they have a marketing and communications committee and, if yes, what would they do? The post Tell Me Where Your Board Has Been Genuinely Helpful in Marketing appeared first on Nonprofit Marketing Guide. Should they attend meetings?

Marketing 116

Marketing Committee Examples Team 116

Spark Consulting

JULY 31, 2013

Membership is really that unimportant to hiring committees?). blog roundup diversity innovation leadership marketing membership social media video Associations Now Facebook Google HubSpot Innovation Excellence Jeff Hurt John Haydon Kevin Whorton Social Media Examiner Technology Review' Better get out of doing membership. (In

Social Media 150

Social Media Review Video Innovation 150

Blue Avocado

JANUARY 7, 2025

At a time of a leadership transition, planned or unplanned, more and more organizations are using interim leaders (aka interims) to help the board address organizational challenges, large and small, that may have existed during the tenure of the previous leader.

Leadership 79

Leadership Committee Process Review 79

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Host: Event Leadership Institute. Quick hits. Stan Garfield ). 1 CAE credit.

Revenue 335

Revenue Conference Education Resources 335

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

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JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register. to 4:30 p.m.

Arlington 264

Arlington San Diego Course Strategy 264

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

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SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Return-to-office leadership/staff disconnect.

Education 41

Education Arlington Revenue LMS 41

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OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Michael Brenner, Content Marketing Institute ). Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent.

DC 50

DC Washington Education Content 50

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains. Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen.

Education 285

Education Learning Management System Leadership Case Study 285

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Member Engagement Tools Revenue 254

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Survey Sample 192

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Leadership Committee Recruiting 195

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Revenue 221

Revenue Committee Maine Conference 221

.orgSource

MAY 14, 2024

At.orgCommunity’s March 13 Leadership ColLAB, the group discussed how to use technology to put HEART into our relationships with our members, staff, and constituents. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets.

Leadership 88

Leadership Technology Innovation Sample 88

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. It might be if it requires “boards of directors, committees, bank accounts, and multiple reporting requirements to maintain ‘good standing’ with the national organization.” Marketing Analytics.

Revenue 39

Revenue Louisiana Technology Leadership 39

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JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. Hosts: Informz, American Eagle. 12 CAE credits).

North Carolina 150

North Carolina Education Committee Email Marketing 150

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MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

Revenue 39

Revenue Tools Education Member Experience 39

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DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Samuel Scott, The Promotion Fix Columnist, The Drum. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution.

Revenue 300

Revenue Blended Learning Conference Technology 300