Blue Sky eLearn

OCTOBER 19, 2020

Chapter, committee, or business group meetings. If your association is large, you might have multiple chapters, different committees, or even smaller business groups. Use microsites for association committees. In the previous section, we mentioned that your association might have different chapters or committees.

Association Management 250

Association Management Committee Member Engagement Software 250

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MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. Shelley Row, P.E., Wed 3/30 at 2 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Personify.

Utah 370

Utah LMS Conference Tips 370

WBT Systems

JANUARY 23, 2018

After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Problem: Market need. Is there really a market for this course? Your committee said there would be a demand for it. Are they in the position to know what the market needs?

Course 176

Course LMS Price eBook 176

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?

Mooc 192

Mooc LMS Survey Sample 192

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 264

LMS Revenue Arlington Education 264

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195

LMS Revenue Certificate Los Angeles 195

Nimble AMS

JUNE 17, 2024

Automatically link a campaign code to an order as your members make purchases to gain valuable insights into the effectiveness and success of your marketing efforts. Prioritize your members’ shopping convenience by eliminating unnecessary steps when buying free products, LMS courses, or complimentary events.

LMS 140

LMS Committee Products Tools 140

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. 1 CAE credit.

DC 294

DC Washington Member Engagement Content 294

Higher Logic

NOVEMBER 12, 2019

Learning Management System (LMS) / eLearning. Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. Group Management.

Tools 205

Tools Recruiting Recruitment Strategy 205

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –

Leadership 207

Leadership Revenue Committee Certificate 207

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AUGUST 9, 2019

Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The next step after segmentation is personalization. 1 CAE credit.

Columbus 39

Columbus millennials LMS North Carolina 39

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. To help you along, Britt Andreatta shares ten reflective questions to launch 2024.

Revenue 286

Revenue LMS Price Education 286

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

LMS 30

LMS DC Washington Member Engagement 30

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APRIL 3, 2020

LMS selection. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. 1 CMP credit.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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JUNE 24, 2016

Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. Host: ASAE Young Professionals Committee. – LMS Implementation: What Every Buyer MUST Know. Presenters: Johanna Kasper and Eric McDonald, Engagement Managers, Aptify. Tue 6/28 at 12 p.m. More info/register.

LMS 150

LMS Washington Cost Innovation 150

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SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. LMS Demo Day. Education program development.

Education 41

Education Arlington Revenue LMS 41

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities.

Blended Learning 39

Blended Learning LMS Ohio Strategy 39

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JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Education 41

Education Learning Management System Committee Leadership 41

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JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Innovation and membership growth.

Education 285

Education Learning Management System Leadership Case Study 285

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Your CMS, LMS, website, and social platforms all provide clues to understanding how your members want to interact and what you can do to gain their appreciation and confidence.

Marketing 17

Marketing System LMS Member Experience 17

Blue Sky eLearn

JUNE 7, 2019

Also known as an association learning management system (LMS), an eLearning platform is a software solution through which your members can purchase and complete courses relevant to their professional fields. Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management.

How To 183

How To Course Software Content 183

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Too woo-woo for you?

Chicago 34

Chicago DC Member Engagement Analysis 34

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APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Education 258

Education Social Media Content Strategy 258

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Our network committee members will each tell the story of their path to becoming an analyst.

Revenue 195

Revenue Technology Education Video 195

Achurch

SEPTEMBER 4, 2024

Communities can be created around geographies, interest areas, or committees. Learning Management System (LMS): Used by associations for e-learning internally, externally, or both. The LMS may house the actual training material and may track “credits” for those who complete classes.

System 83

System LMS Learning Management System Class 83

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 201

Chicago Mooc Education Newsletter 201

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. Eliminate the Executive Committee! I love this page from SEMI about the semiconductor industry. Open Space event design. 1 CAE credit.

Revenue 281

Revenue Education Innovation Tools 281

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. 1 CMP credit.

DC 170

DC Washington Las Vegas Review 170

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OCTOBER 16, 2020

Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. Host: Marketing General Inc. Tue 10/20 at 12 p.m.

Indiana 221

Indiana Review Education Conference 221

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. LMS Selection: Mastering the Process, Avoiding the Pitfalls.

DC 170

DC Washington Tools Certificate 170

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Revenue Montana Content 44

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MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink.

Revenue 39

Revenue Technology Video LMS 39