Elevating Engagement

NOVEMBER 3, 2023

In the New Member Engagement Study , the team at Dynamic Benchmarking and I found that more associations were considering starting New Member Ambassador programs. These programs can train and charge existing members to help with onboarding.

Member Engagement 102

Member Engagement Committee Team Tips 102

Eric Lanke

JUNE 24, 2013

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. Member Engagement Associations'

Member Engagement 100

Member Engagement Resources Proposal Project 100

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

Member Engagement 100

Member Engagement Wisconsin Committee Resources 100

Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. Volunteering doesn’t have to be on a committee or board.

Member Engagement 99

Member Engagement Committee Review Project 99

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Education Revenue 213

Eric Lanke

SEPTEMBER 12, 2016

As we were discussing her work with committees in her old position and her anticipated work with our committees in her new position, a difference in style and culture became readily apparent. Our working committees don't determine strategy," I told her. The committee would decide what to do. Her role was to do it.

Committee 100

Committee Resources Member Engagement Education 100

Nimble AMS

DECEMBER 22, 2024

Here are the highlights from the 2024 Nimble AMS and Salesforce product releases: Spring 24 In the Nimble AMS Spring 24 product release, we delivered the following exciting releases to enhance your staff and member experience: Nimble Communities now offers six more automations within committees, events, and volunteer opportunities.

Products 118

Products Directory Software LMS 118

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 74

North Carolina Content Montana Revenue 74

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Member Engagement 169

Member Engagement Committee Tips Course 169

Reid All About it

APRIL 3, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Fee for non-MPI members. More info/register. Host: Matchbox Virtual Media.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Leadership 207

Leadership Revenue Committee Certificate 207

Higher Logic

NOVEMBER 12, 2019

Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign.

Tools 205

Tools Recruitment Recruiting Strategy 205

Blue Sky eLearn

FEBRUARY 18, 2021

These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service.

Organization 232

Organization Software Tips Tools 232

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. s DE&I committee.

Certificate 291

Certificate Price Tools Member Engagement 291

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Member Engagement 174

Sequence Consulting

MAY 21, 2025

Lets say youre creating a professional development pathway for marketing professionals. This enables members to connect over shared learning experiences and helps build a supportive community that keeps younger members engaged in your association.

Recruitment 72

Recruitment Recruiting How To LMS 72

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Committees and other member-managed groups.

Content 173

Content Member Engagement Strategy Tools 173

Reid All About it

JANUARY 27, 2023

I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. Learn how you can accomplish your organization’s needs through well-established and productive committees. Gen Z values.

Education 41

Education Learning Management System Committee Leadership 41

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 34

Chicago DC Member Engagement Analysis 34

Aaron Wolowiec

SEPTEMBER 10, 2013

It’s the first board meeting of the year and the room is packed with enthusiastic volunteer board members. And later that month, committee members flock to your building to discuss the assignments for the year. For example, there should be volunteer opportunities other than joining committees or boards of directors.

Michigan 100

Michigan Committee millennials Social Media 100

Higher Logic

OCTOBER 31, 2017

The content of your Association Management Solution (AMS) is comprised of more than just housing the names and addresses of members, boards and committees. It contains accounting resources, event management information, marketing content and so much more.

Process 159

Process Committee Social Media Content 159

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.

Education 258

Education Social Media Content Strategy 258

Blue Sky eLearn

JUNE 7, 2019

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

How To 183

How To Course Software Content 183

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Association Management 59

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Education Resources 335

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Share member stories about overcoming career challenges.

Content 93

Content Marketing Social Media Video 93

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Certificate Los Angeles 195

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Thorben Grosser, VP of Product Marketing, EventMobi.

Education 41

Education Arlington Revenue LMS 41

Reid All About it

JANUARY 5, 2024

. – Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit.

Revenue 286

Revenue LMS Price Education 286