Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. More info/register.

North Carolina 74

North Carolina Content Montana Revenue 74

Nimble AMS

DECEMBER 22, 2024

Here are the highlights from the 2024 Nimble AMS and Salesforce product releases: Spring 24 In the Nimble AMS Spring 24 product release, we delivered the following exciting releases to enhance your staff and member experience: Nimble Communities now offers six more automations within committees, events, and volunteer opportunities.

Products 118

Products Directory Software LMS 118

Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

Revenue 123

Revenue How To Discount Social Media 123

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

Higher Logic

OCTOBER 18, 2017

They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities. Most associations already use segments for data and communication, usually in external marketing and member acquisition. Why Collect Data on Member Segments? Membership Over Time.

Report 205

Report Committee Software Association Software 205

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221

Revenue Committee Maine Conference 221

Reid All About it

APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Leadership 207

Leadership Revenue Certificate Committee 207

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 286

Revenue LMS Price Education 286

Blue Sky eLearn

MAY 16, 2019

Some important reports that come to the top of my head include: Revenue reports. Past board and committee reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Revenue Share Agreements.

Tips 211

Tips Education FAQ Sample 211

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Our network committee members will each tell the story of their path to becoming an analyst.

Revenue 195

Revenue Technology Education Video 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue. Virtual conference design. CAE credits.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Certificate Los Angeles 195

Potomac Core

FEBRUARY 11, 2019

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. ACI Annual Convention that provides opportunities for the Industry to market and sell products. 16% decrease in CEOs who say they are “very confident” in revenue prospects for the next 12 months.

Survey 158

Survey Revenue United States Committee 158

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

North Carolina Revenue Montana Content 44

Reid All About it

APRIL 3, 2020

– Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Key topics will include empathetic marketing (cultivating creativity and connection in a crisis, adapting your sales strategies during COVID-19, managing events (both physical and virtual), and leveraging technology. Fri 4/3 at 1 p.m.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Education 258

Education Social Media Content Strategy 258

Reid All About it

MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Certificate 195

Certificate Class Content Committee 195

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Thorben Grosser, VP of Product Marketing, EventMobi.

Education 41

Education Arlington Revenue LMS 41

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. Self-mastery. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 201

Chicago Mooc Education Newsletter 201

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Tips 78

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Host: ASAE Young Professionals Committee Speakers: Genevieve Borello, CAE, MPA Wed 6/12 at 1 p.m.

Chicago 264

Chicago DC Washington Strategy 264

Reid All About it

APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

Revenue 39

Revenue Louisiana Technology Leadership 39

Nimble AMS

JUNE 17, 2024

Start driving more revenue to your fundraising or events causes with a new offering from Nimble Predictions, providing valuable insights through AI and enabling you to tailor and maximize your goals. Committees: Allow members to view their committee memberships and browse the member roster all from a modern, dynamic interface.

LMS 140

LMS Committee Products Tools 140

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. s DE&I committee. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Education 41

Education Learning Management System Committee Leadership 41

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 192

Mooc LMS Survey Sample 192

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Host: ASAE Professional Development Section Council Engagement Committee. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 189

DC Washington Ohio Project 189