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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Membership value. Association media. Host: rasa.io
Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content. They explain how five associations addressed common challenges and objections to sponsored content and how they use it to generate revenue and member engagement. Again, are you offering and promoting this aspect of membership?
This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work. Host: Community Boost Tue 3/4 at 12 p.m. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Host: Community Boost Wed 3/5 at 12 p.m. More info/register.
Conference/event evaluations. Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Do you use the same event evaluation questions year and year? Do you use all the data you collect? 1 CAE credit.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & CommunicationsConference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
. – MMC + Tech Happy Hour 2025 (Washington DC) Join us right outside the DC convention center for a fun evening of networking and socializing with fellow young professionals following ASAE’s MMC + Tech conference. More info/register. Organizer: ASAE Young Professionals Advisory Committee Tue 5/13 at 12 p.m. You just need a plan.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. 1 CAE credit. More info/register.
Only a few have integrated AI into their operations, primarily in marketing and communications. Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. More info/register.
Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.
Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.
Association member communications. Interested in grading your association communications? Future conference attendance. One interest finding among many: declining conference expense reimbursements from employers. Hybrid conferences. COVID has cut into associations’ non-dues revenue streams in a major way.
Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Virtual conference success story.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Held at the ASAE Technology Exploration Conference, the AWTC End-of-Year Reception welcomes all association women technology champions and their supporters. April Doty, Communications and Events Management, Minds@Work.
The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Beyond Borders: Uniting Chapter Communications Learn how to foster clear communication and collaboration among your chapters.
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Each of the sponsor “wants” described above can be fulfilled in spades at virtual events.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.
The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Conference insights from forward-thinking association event directors. Non-Dues-A-Palooza Digital Backstage Pass.
Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conferencerevenue has “slowed to a trickle.”
Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects? The best way to do this?
Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Count me in. I’m subscribing to magazines again after taking some years off. to 4:45 p.m.
James Young at Product Community shares ten revenue-generating product ideas. You put a ton of effort into planning, promoting, and hosting a conference, but once it’s over, attendees drift away. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically.
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. by Adrian Segar, Conferences That Work, part 1 and part 2 ).
Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. The Community Brands Association Study found 59% of association professionals will invest in in-person meetings and conferences in the next year.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Building & Growing User Conferences Join a fluff-free deep dive into creating impactful and memorable user conferences. Tax reform threat.
Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Conferences and Meetings: Has the Pandemic Been the Mother of Invention? Can I get an amen?! Tue 11/24 at 11 a.m. – More info/set reminder.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Conferences. AI for associations. Need to sharpen your knowledge about AI?
In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report.
TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Engaging Conference 4.0 The Engaging Conference 4.0 Sponsor perspectives.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Learn How AI Based Personalization Has Become a Crucial Driver of Revenue and Growth (I.C.E. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. . Communicate. Tue 2/2 at 11 a.m.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Virtual conference success. Timely stuff. Zoom fatigue.
Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision. How to Project Leadership and Get Results on Video Conferences. Member engagement.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? One company increased its open rate for regional conference promotions from 22 to 66 percent. Now TMA has a new audience segment to address.
This helps foster a sense of shared culture and brings back ‘water cooler’ opportunities and unplanned social collisions that just don’t happen on a conference call.”. Virtual conference session formats. As an early April conference, they were one of the first to have to make the shift. Engaging virtual attendees.
The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Implicit bias.
D2L explains what you need to know to build and implement a strong strategy for your online learning initiatives , including success criteria, communication plan, and much more. Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Location: Washington DC.
Inspired by Priya Parker’s The Art of Gathering , MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 7/28 at 11 a.m.
Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
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